A&W Restaurants Inc. is looking to add a Content Marketing Specialist to the team!

Summary

The Content Marketing Specialist works closely with the marketing team and other teams within the organization. This individual is responsible for online reputation administration, social media strategy and content, A&W’s email/SMS customer communication (MugClub) platform and website administration. This position reports to the VP of Marketing and Innovation and is located onsite in Lexington, KY.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Oversees Social Media strategy and content to support the brand, including A&W’s company restaurants.
Manages MugClub calendar, messaging and sends including National sends and franchisee-requested messages for specific restaurants.
Manages A&W’s online review platform and responds to guest feedback and updates restaurant information as needed.
Supports Franchise partners and Franchise Growth Leaders (A&W field team) by providing online feedback and excellent customer service to individuals on all organizational levels.
Regularly reviews online reputation and social media insights. Provides actionable insights and reports for both marketing and operations team to review.
Collaborates with other departments and publishes A&W’s email newsletter, The Newsbearer.
Responds to comments on A&W’s national and local social media platforms.
Provides administrative support for awrestaurants.com and ensures updates like store openings and closings and LTO launches are made in a timely manner.
Manages A&W’s internal website, Team AW and provides support to the organization.
Creates blog posts and other content for awrestaurants.com.
Works closely with the agency, VP of Marketing and others within the department to develop content and strategy for national campaigns.
Creates digital content through Photography and Videography.
Assists with National Root Beer Float Day and all collaborations with Disabled American Veterans (DAV).
Other duties as assigned.

Competencies

Commitment to follow-up and follow-through.
Excellent project/time management skills with the ability to manage multiple requests, meet deadlines, and work in a fast-paced environment under time and resource constraints.
Highly effective communication and organizational skills with strong writing, editing, and data sorting abilities; aptitude for detail and accuracy.
Willingness and capability to learn new systems and skills.
Self-motivated, able to work independently, and within a team; collaborative, creative and flexible work style.

20. Able to always represent A&W in a professional manner, including through phone, text, emails, events, meetings, etc.

21. Collaborative and inclusive mindset; Able to effectively communicate and work with others through differences.

Supervisory Responsibility

This position has no direct supervisory responsibilities.

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A&W Restaurants Inc

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Content Marketing Specialist