Payrate: $50.00 - $54.00/hr.

Responsibilities:

Developing and executing Digital PR strategies:] Cultivating high-quality citations and brand mentions: Proactively create a backlog of relevant opportunities for promotion from relevant publications and websites through engaging content creation and strategic outreach.
Online reputation management: Monitor online mentions and social media conversations to track brand sentiment and respond effectively to manage and enhance brand reputation.
AI engine and search audits: Integrate optimization best practices into digital PR campaigns and content to improve online visibility.
Performance monitoring and reporting: Use digital analytics tools to track the effectiveness of campaigns, measure key performance indicators (KPIs), and refine strategies based on data-driven insights.
Collaboration: Work closely with internal teams (marketing, content, SEO, etc.) to ensure digital PR efforts align with broader marketing and communication objectives.
Stay up to date with industry trends: Continuously monitor changes in search engine algorithms, digital media trends, and best practices to adapt strategies accordingly.
Strong communication skills: Excellent written and verbal communication skills for crafting compelling content, media outreach, and internal/external communication.
SEO knowledge: A solid understanding of SEO principles, including keyword research, on-page and off-page optimization, and technical SEO elements.

Requirements:

Analytical skills: Ability to interpret data from analytics tools (e.g., Google Search Console) to assess campaign performance and inform future strategies.
Digital proficiency: Adeptness with digital platforms, content management systems, social media tools, and other relevant digital technologies.
Strategic thinking and planning: Capacity to develop and implement effective digital PR campaigns aligned with business goals.
Relationship building and networking: Proven ability to build and maintain relationships with media, influencers, and other stakeholders.
Project management skills: Ability to oversee projects from conception to completion, manage timelines, and meet deadlines.
Crisis management skills: Ability to handle sensitive situations and manage brand reputation effectively under pressure.

Must Have Skills:

Web research
Familiarity with AI engines

Teachable skills:

Slack value proposition
Partnerships messaging

Optional skills:

Comms
Promotions
Affiliate marketing

Pay Transparency: The typical base pay for this role across the U.S. is: $50.00 - $54.00/hr. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience and the benefits package you select. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, 10 paid days off, 401(k) plan participation, commuter benefits and life and disability insurance.

For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy (https://www.aditiconsulting.com/privacy-policy).

Aditi Consulting LLC uses AI technology to engage candidates during the sourcing process. AI technology is used to gather data only and does not replace human-based decision making in employment decisions. By applying for this position, you agree to Aditi’s use of AI technology, including calls from an AI Voice Recruiter.

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