Job Title: Product-Led Marketing Generalist (Email & Analytics Expertise)

Type: Full time

Location: RemoteCompany: AdvisoryCloud

About Us:

AdvisoryCloud is a leading platform connecting advisors with companies through virtual boards. Our innovative subscription-based model empowers advisors to share their expertise while enabling companies to access critical insights and guidance. We are seeking a flexible, data-driven Product-Led Marketing Generalist with expertise in email marketing, analytics, customer retention strategies, and product-led marketing tests.

Key Responsibilities:

Email Marketing

Develop and execute effective email campaigns focused on customer engagement, retention, and product-led growth.
Write compelling copy and optimize emails to drive conversions and user activation.
Analyze email performance metrics and A/B tests to improve campaign effectiveness.

Analytics

Leverage tools like FullStory and other analytics platforms to track user behavior, identify opportunities, and inform decision-making.
Generate actionable insights and performance reports across marketing channels.
Collaborate with product and customer success teams to refine customer journeys based on data.

Customer Retention

Implement retention strategies to enhance customer satisfaction and lifetime value.
Develop campaigns, content, and initiatives to improve user engagement and reduce churn.
Monitor key retention metrics and proactively adjust strategies as needed.

Product-Led Marketing Tests

Design and execute small-scale product-led marketing experiments to test user engagement and acquisition hypotheses.
Collaborate cross-functionally to align product messaging and value propositions.
Track and optimize experiment results to support product adoption goals.

Qualifications:

Proven experience in email marketing, including copywriting and campaign optimization.
Strong proficiency with marketing analytics tools (e.g., FullStory, Google Analytics, Mixpanel, etc.).
Experience in customer retention strategies and lifecycle marketing.
Familiarity with product-led growth methodologies and marketing experimentation.
Excellent written and verbal communication skills with attention to detail.
Ability to analyze data, identify trends, and translate findings into actionable insights.
A flexible, self-starter mindset with the ability to manage multiple priorities.

What We Offer:

Competitive salary and performance-based incentives.
Opportunities for professional growth within a dynamic and innovative company.
A supportive, collaborative remote work environment.
Remote workforce with a small office culture and passionate team members.
Work-from-home reimbursement.
Vacation Leave.
Paid Sick Leave.
Paid Holidays.
Medical, Dental & Vision coverage.
Health Savings and Flexible Savings Accounts.
Basic Life Insurance.
Voluntary Life Insurance.
Dependent Life Insurance.
Short and Long-term Disability.
401k Plan and Employer Match.
Commuter Benefit Plan.
Pet Adoption Reimbursement.
Pet Insurance.
Travel Assistance, Healthy Rewards, and Life Assistance Program.

Job Type: Full-time

Pay: $70,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Schedule:

Day shift

Work Location: Remote

AdvisoryCloud

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