Background:

Alera is the creator of Zensa Topical Anaesthetic, one of the fastest-growing pharmaceutical skincare products in the tattoo, microblading and aesthetician markets (@zensaskin on IG + TikTok). We are seeking an experienced Social Media Content Strategist (Contractor Position) based in Los Angeles, CA to join our expanding team. Having experienced tremendous growth over the past few years, Alera is looking for this role to assist in further developing our sophisticated brand within the wellness space.

Description:

As the Social Media Content Strategist (Contractor Position), you will work collaboratively with Alera’s marketing team, reporting directly to the Senior Manager, Marketing. In this dynamic role, you will be the creative driving force behind bringing Alera's brand, Zensa Skin Care, to life across various digital platforms. You will be responsible for establishing and maintaining the brand voice, visual identity and online presence, implementing innovative strategies that elevate our social channels and challenge creative boundaries. You will craft compelling and unique content tailored to each platform. By leveraging your expertise in social trends, a keen aesthetic sensibility and a passion for data-driven results, you will enhance brand awareness, cultivate a thriving community, support the sales funnel and position Zensa as a creative leader in the skincare industry.

Responsibilities:

Develop and execute content strategy and campaigns for Zensa’s Instagram, Facebook and TikTok accounts
Capture and edit curated content for use across all social channels, ensuring alignment with brand voice and aesthetic
Develop and manage strategy, campaigns and ongoing monthly content calendars that incorporate growth, engagement and ROI as success measurements
Source, evaluate and provide feedback on brand ambassador and influencer relationship strategies to build an engaged, results-driven network
Manage all brand aesthetics, content, voice and persona across all social channels
Write on-brand content and engaging copy across all channels
Research and proactively recommend creative and innovative ideas and content
Advise in the monetization of social content, including branded content and platform revenue
Collaborate on or manage paid social media campaigns, including ad creation, targeting and performance optimization to drive ROI.
Set metrics and manage monthly reporting, analytics and recommendations across all channels

Requirements:

BA/BS or equivalent degree in Marketing, Communications, Journalism, or English
Minimum of 3 years of relevant work experience
Photography and videography skills (which can be executed via iPhone)
Excellent working knowledge of Facebook, Instagram, TikTok
A portfolio of previous work or projects demonstrating your creative thinking, content strategy and visual design skills
Experience with paid social media practices, including campaign setup, ad targeting and performance tracking.
Proven track record of community building, campaign strategy and execution and audience development
Strong understanding of analytics using both third-party data and native platform data
Outstanding writing skills and ability to use unique brand voices across many properties
Familiarity or experience with paid social media practices and programmatic marketing
Sharp eye for aesthetics and creative execution
Experience with Adobe Suite (Illustrator, Photoshop, Premiere) and/or Canva
Experience with Later
Experience in the beauty/medspa industry a plus

The ideal candidate is passionate about:

Pushing creative boundaries to bring fresh, innovative ideas that enhance brand aesthetics and drive engagement
Being the best-in-class in your area of expertise
Managing projects with a high level of organization, demonstrating an ability to scope, plan and set deadlines
Coordinating and implementing content marketing strategies to support marketing and sales goals
Using data, analytics, and reporting to make decisions and drive results
Keeping up to date with inbound and social media trends and researching new opportunities
Providing friendly, professional service and making a positive difference to those around you
Sharing ideas and working with a great team of proactive, innovative thinkers
Taking ownership of your work, and actions
Writing and creating content with meticulous attention to detail, aesthetics, grammar and tone

To Apply:

Thank you for taking the time to apply for this opportunity. To apply, please include a link to your portfolio demonstrating your experience in social media campaigns, TikTok/Instagram posts, and analytics insights.

Compensation: 

$3,000/month

Industry:

Pharmaceuticals

Cosmetics

Marketing & Advertising

Alera Skin Care Products Inc.

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