Position Description and Overview:

The Marketing Content Manager will develop and execute content strategies that promote our photo booths, engage with potential customers, and enhance our online presence. The Marketing Content Manager has a strong understanding of digital marketing trends and is responsible for creating engaging content across various channels, including social media, blogs, email, and website content.

Key Responsibilities:

Develop and implement a content marketing strategy to increase Apple Industries’ brand awareness and drive customer engagement.
Ensure all content is on-brand, consistent in style and tone, and aligns with our business objectives.
Create and manage a content calendar to ensure consistent publishing across all platforms (social media, blog, website, etc.).
Write and edit blog posts, social media content, email newsletters, and other marketing materials that align with Apple Industries’ brand’s voice and tone to attract and retain customers.
Develop and execute engaging B2B email marketing campaigns targeted at various sectors (theme parks, bars, FECs, etc.).
Create in collaboration with the creative and sales teams compelling promotional content, such as landing pages, ads, brochures, persuasive and informative sales presentations, one-pagers, and case studies to help the sales team close deals with prospective clients.
Optimize content for SEO to increase organic traffic and improve search rankings.
Utilize email marketing best practices and analyze results to continuously improve campaigns.
Analyze content performance and make data-driven recommendations for improvement.
Stay up-to-date with industry trends, competitors, and customer preferences to ensure relevant content.
Manage social media accounts, creating posts and responding to comments to engage with our online community.
Coordinate influencer partnerships and user-generated content campaigns.
Assist in the creation of case studies, testimonials, and client success stories to build credibility.

Minimum Work Experience / Knowledge:

5+ years of experience in content creation and marketing with a focus on email marketing, sales materials, and presentations, preferably in entertainment, retail, or events industry.
Proven ability to create compelling written content for digital platforms.
Strong understanding of SEO best practices and social media strategies.
Strong understanding of B2B marketing strategy, lead generation, customer segmentation, and sales enablement.
Excellent communication, writing, proofreading and editing skills with attention to detail.
Must be able to write clear, persuasive, and targeted messaging for different B2B audiences.
Deep understanding of email marketing best practices.
Proficient in content management systems and email marketing platforms (e.g., Mailchimp).
Proficient with Adobe Creative Suite for creating basic visual content to accompany email and sales materials.
Experience with analytics tools (e.g., Google Analytics, social media insights) to measure content effectiveness.
Ability to work both independently and as part of a collaborative team.
Creative thinker with a passion for storytelling and delivering memorable brand experiences.

Apple Industries, Inc.

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Marketing Content Manager