Be your best self – join the team at Coldwater Creek!

We believe that every woman – at every stage – should look and feel her very best. Like her, our brand is rich with spirit and promise. We’re committed to bringing her unexpected and extraordinary styles that fit her life, so she can always be her best self.

We feel the same way about our team. At Coldwater Creek & Soft Surroundings, we have many exciting and rewarding career opportunities at all levels. We’re an omnichannel retailer serving customers online and through our catalogs. Together with our talented team, we continue building on our rich history of unique style and outstanding customer service.

Benefits and perks:

Medical, dental, and vision insurance on the first of the month following start date
Competitive salaries
Hybrid- remote/in-office work model
401(k) Retirement Plan Match
Employee discounts
Generous PTO, paid holidays, and sick time off

Position Overview

We are seeking a talented Copywriter to join our E-Commerce team at Coldwater Creek. In this role, you will assist crafting persuasive and engaging marketing content for various digital platforms, including website, email campaigns, SMS messaging, and paid social ads. You will work to captivate our audiences, drive sales, and strengthen our brand identity through compelling copy. This position involves understanding our target customers, identifying key brand messages, and tailoring content across diverse digital mediums. Reporting to the Director of Commercial Copy, you will focus on creating on-brand copy that resonates with our customers and drives engagement and conversions.

Responsibilities

Content Creation:

Write clear, engaging campaign copy for digital assets as defined in event briefs.
Immerse in the customer journey to connect messaging touchpoints and create a consistent narrative.
Compose weekly email copy, subject lines, and SMS messages.
Develop product names aligning to merchandising strategy and consumer search criteria.
Create compelling, SEO-rich product descriptions that highlight key features, benefits, and fit/style details.
Assist with crafting paid social media ad copy, website assets, and promotional copy as needed.

Brand Consistency:

Maintain Coldwater Creek's established brand voice and tone across all digital touchpoints.
Ensure all copy aligns with brand guidelines and marketing strategies.
Other duties as assigned.

Qualifications

Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
2-5 years of experience in copywriting, preferably in retail, fashion, or lifestyle brands.
Strong understanding of digital marketing channels and best practices.
Excellent written and verbal communication skills.
Basic understanding of SEO principles and keyword optimization.
Must be able to read, write, and speak English fluently.

Skills & Attributes:

Strong attention to detail and ability to meet task deadlines.
Creative thinking with ability to generate fresh ideas.
Collaborative mindset and ability to take constructive feedback.
Understanding of target audience psychology and motivation.
Adaptability to work across multiple projects simultaneously.
Familiarity with AI writing tools and techniques for optimizing AI-generated content while maintaining brand voice.

Coldwater Creek

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