Director of Content Management

Express Reface – Sacramento, CA
Full-time | In-Person Only

Compensation: $110,000 – $135,000 base salary per year + performance bonus + benefits

About Express Reface

Express Reface is revolutionizing the home renovation experience by delivering fast, beautiful, and cost-effective cabinet makeovers. Our proprietary “Perfect Process,” developed across 35,000+ projects, combines precision, in-house manufacturing, and customer-first innovation to delight homeowners throughout Northern California.

We’re seeking an in-person Director of Content Management based in Sacramento, CA, to lead our content strategy, grow our digital footprint, and drive demand generation through world-class storytelling and customer engagement. The ideal candidate will be fluent in the principles of Endless Customers by Robert H. Bloom — bringing a customer-centric, differentiation-driven mindset to everything they do.

What You’ll Do

Develop and lead a comprehensive content marketing strategy aligned with growth goals.
Publish 3+ strategic content pieces per week focused on “The Big 5” (cost, problems, comparisons, reviews, best-in-class).
Interview internal subject matter experts (SMEs) to translate expertise into high-impact content.
Manage all email marketing efforts, including newsletters and automated workflows.
Take full ownership of analytics and reporting for all content and marketing channels.
Lead SEO strategy to optimize web content and maximize organic visibility.
Manage social media platforms to build community and extend content reach.
Produce premium content assets such as e-books, whitepapers, webinars, and guides.
Create high-converting landing pages and lead magnets for inbound campaigns.
Maintain brand consistency across all customer touchpoints.

What We’re Looking For

5+ years of experience in content marketing or strategy roles, preferably with leadership responsibilities.
Demonstrated understanding of Endless Customers principles and customer-focused growth strategies.
Excellent writing, editing, and editorial direction skills.
Experience with SEO tools (Ahrefs, SEMrush), CMS platforms, and Google Analytics/GA4.
Proficiency with email automation platforms (e.g., Mailchimp, HubSpot).
Strong project management and team collaboration skills.

Nice to Have

Background in the home improvement or B2C service industries.
Experience developing lead generation funnels and performance content campaigns.
Familiarity with basic design tools (Canva, Adobe Creative Suite, or Figma).

Benefits

Company-sponsored health and life insurance
Dental and vision insurance available
Performance-based bonus opportunities
Paid time off and holidays
Opportunity to lead and grow a high-impact content team

Location Requirement

This is a 100% in-person role based at our Sacramento, CA headquarters. Remote or hybrid options are not available.

Apply Today

Help us build a brand that transforms kitchens — and customer expectations — through content that educates, inspires, and converts. Join Express Reface and become the voice that brings our mission to life.

Job Type: Full-time

Pay: $110,000.00 - $135,000.00 per year

Benefits:

401(k)
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off

Schedule:

8 hour shift
Monday to Friday

Ability to Commute:

Sacramento, CA 95824 (Required)

Ability to Relocate:

Sacramento, CA 95824: Relocate before starting work (Required)

Work Location: In person

Express Reface

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Director of Content Marketing