About Gap

Gap has always been about optimistic American style. Starting with our very first store on Ocean Avenue in San Francisco, opened almost 50 years ago by Doris and Don Fisher. The thread that’s run through those five decades is the phenomenal people that make up our brand - our employees and our customers. People who are rooted in the legacy that makes Gap what it is, but who are also focused on the future. People who want to leave the world better than they found it.

We’ve built our brand on staying true to our roots while always being out in front of what’s next. If you want to be part of an iconic American brand, and help lead the way for where we’re headed, we’d love to have you join us.

About The Role

In this role, you will play a critical part in shaping the Gap Inc. narrative internally and externally. This is the role of a storyteller. A person who can craft language and drive the narrative, someone who can tap into emotional storytelling. In this position, you will seamlessly pivot from strategic thinking, to copyediting, to creative management. We’re looking for a person who lives and breathes editorial and content strategy, content creation, social media trends, and brand voice.

What You'll Do

Use editorial judgement to support key business objectives with the right storytelling across all channels
Own, oversee, and edit all copywriting and content creation in partnership with Marketing and Creative counterparts for long form and short form channels
Drive emotional storytelling, tapping into the core idea of a brand or product campaign.
Establish editorial processes to ensure channel collaborators’ content meets business objectives and campaign goals, follows appropriate editorial style guidelines, and feels on brand across channels
Drive storytelling in the digital channel and support other channel as need be
Able to communicate difficult concepts in a simple manner
Participate in projects and assignments of diverse scope

Who You Are

Can effectively collaborate and build relationships with key business partners across multiple brands and functions
Strong analytical skills and ability to draw insights from data
Able to work well under tight deadlines and effectively manage high-pressure issues and crisis situations
Experience in content development and writing
Present problem analysis and recommended solutions in a creative and logical manner

Benefits at Gap

Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
One of the most competitive Paid Time Off plans in the industry.*
Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
Employee stock purchase plan.*
Medical, dental, vision and life insurance.*
See more of the benefits we offer.
For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $71,600 - $91,300 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.

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