Job Summary

The Associate, Social Media Global Digital Marketing will develop and implement the strategy to increase our online presence and engagement across all social media platforms (Instagram, Facebook, LinkedIn, Pinterest, YouTube, X and TikTok). In addition, they will be responsible for the creation and execution of our newsletter marketing campaigns to drive interest in our products and activities.

Key Duties, Responsibilities and Accountabilities

Trend Monitoring and analysis of market trends
Create detailed briefs for creative based on brand guidelines and social media best practices
Copywriting: Create copy briefs, write copy and manage copy translations for different markets
Manage social strategy, calendar and publish content across all owned global social media platforms
Manage newsletter strategy, calendar and coordinate deployments with agency
Community Management
Monitor Performance
Reporting and Analysis
Work closely with creative team on asset production and delivery
Collaborate with marketing, events and PR to enhance content strategy along with Asia Social, Website, CRM and Media leads to drive communication synergies
Work with markets for 3rd party content creation

Job Qualifications

2-3 years of experience in social media marketing
Strong knowledge and hands on experience of social media platforms
Strategic thinking and excellent analytical skills
Project Management; ability to manage multiple projects with multiple timelines
Strong verbal and written communication
Experience with Marigold products, like Sailthru or CheetahMail preferred

Harry Winston

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Associate, Social Media, Global Digital Marketing