Why join Mad?

Joining Mad means you’ll be joining a team of creatives who treat every workday as an opportunity to learn and grow. We have a thriving in-person and vibrant virtual culture. We encourage collaboration, curiosity, and passion in order to make our clients stand out among their competitors. Our culture is positive, flexible, inclusive, and engaging. We treat our space as a playground where we encourage you to test any creative ideas you’ve been wanting to try but never had the opportunity to. Working at Mad means being empowered to bring your unique perspective into every project, client production, the community, and the industry at large.

What will you be doing?

Copywriters are responsible for producing engaging, clear text for different advertising channels such as websites, landing pages, newsletters, print/digital ads, and catalogs. Their duties include researching keywords, producing interesting written content, and proofreading their work for accuracy and quality.

This role will work closely with a tight community of Art Directors and Project Managers team to establish the identity and personality of the target audience assigned. This role will be tasked to ensure that the team’s creative efforts are impactful.

Key Responsibilities

Craft compelling, clear, and engaging content for websites, landing pages, newsletters, print and digital ads, and catalogs that align with the client’s brand voice and strategic goals;
Collaborate with clients and internal teams to understand messaging objectives, target audience, and tone of voice;
Develop and present creative copy concepts, taking projects from ideation to final delivery;
Translate complex ideas and technical information into accessible, persuasive copy;
Refine copy based on client feedback to ensure content meets expectations and project goals;
Stay up to date with trends in digital communication and content marketing, including the use of AI tools to enhance writing productivity and creativity.

Skills Needed

Excellent writing, editing, and proofreading skills with strong attention to detail;
Clear and confident communication skills, both verbal and written;
Proficiency in leveraging AI-powered tools (e.g., ChatGPT, Grammarly) to support ideation, research, and content creation;
Strong creative thinking with the ability to generate original ideas that align with brand strategy;
Solid problem-solving and time management skills;
Ability to collaborate effectively across departments and with clients;
Strong research capabilities to ensure the accuracy and relevance of content.

Mad

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