SUMMARY

At Magnolia, the Junior Copywriter contributes to the writing of marketing campaigns, retail promotions, brand experiences, and storytelling across all Magnolia touchpoints. This role helps craft messaging that inspires guests to shop, visit, eat, and engage—whether online at Magnolia.com or in person at our stores, restaurants, and events. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Art Director and has no supervisory responsibilities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Contribute to the writing of intentional, thoughtful content for blogs, brand experiences, events, and initiatives that amplify brand awareness, and inspire guests to engage with Magnolia online and in Waco
Contribute to the writing of impactful copy for omni-channel retail marketing campaigns and promotions across paid and owned channels, including: Magnolia.com, digital landing pages, look books, emails, paid media, print ads, and in-store signage
Assist with the creation of headlines, taglines, and CTAs that engage guests and support brand storytelling and retail conversion
Assist with proofreading and editing to ensure clarity, grammar, and consistency
Help maintain Magnolia's brand voice by referencing and contributing to voice and tone guidelines
Participate in team brainstorms, workshops, and seasonal ideation sessions
Stay informed on industry trends, particularly in the home and lifestyle spaces
Utilize project management software and digital tools to streamline operations, track projects, and facilitate seamless communication and collaboration among team members
Support content management processes, including copy tracking, reviews and revisions, and file management best practices
Collaborate with the Creative Operations team to ensure files are delivered on-brief, on-time, and are aligned with the expectations set by the Vice President of Creative

Metrics evaluated on Performance Review

COMPETENCIES

Teamwork: Contribute to a team environment supporting diversity, equity, inclusion, and belonging. Work effectively with others, be a team player and contribute toward team goals.
Critical Thinking: Identify and communicate challenges in day-to-day activities. Ability to analyze data, trends, and patterns.
Expertise: Eye for detail, accuracy, and complete all tasks in a timely manner. Possess knowledge and skills related to specific area(s) and specialized tools and techniques relevant to specialization.
Communication: Actively engage in listening to teammates and guests and be open to feedback from guests, peers, and management.
Guest Focus: Ability to proactively understand and meet guest needs, ensuring a personalized and guest-centric experience.
Strategy and Goal Setting: Approach change with positivity and curiosity. Know your role in achieving team goals.
Hard skills: Proficiency in Microsoft Office Suite and Google Drive preferred. Basic understanding of Adobe Creative Suite preferred. Strong editing and proofreading skills required.

ELIGIBILITY QUALIFICATIONS

Bachelor's degree from a 4-year college or university preferred
2-4 years of related work experience OR an equivalent combination of education and experience preferred
Experience writing for home or lifestyle brand preferred
Portfolio required

PHYSICAL DEMANDS

While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

WORK ENVIRONMENT

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.

ACKNOWLEDGEMENTS

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.

Magnolia

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Junior Copywriter