Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

SEO Strategy Lead Responsibilities:

Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
Conduct keyword research and prioritize opportunities for growth
Manage domain migrations and cross sites interlinking strategies for Meta
Collaborate with product and web teams to apply SEO best practices
Partner with Data Science and Marketing Analytics to refine measurement frameworks
Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
Conduct competitors analyses and market research to identify trends

Minimum Qualifications:

10+ years of experience in SEO for high-traffic, competitive web properties
3+ years of experience with team leadership and people management
Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
Expertise in on-page, off-page, technical, and content SEO
Experience with website migration and multilingual sites
Proficiency in SEO tools and web analytics
Bachelor’s Degree

Preferred Qualifications:

Demonstrated experience creating data-driven narratives
Experience with HTML, CSS, and Single-Page Applications
Leadership experience with a focus on mentorship
Basic SQL knowledge

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

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