Introduction

Optimizely is looking for a great leader to join the Digital marketing team as Manager Content Marketing. We're looking for someone with experience in developing global content teams, strategies and tactics that impact our pipeline and business results.

Job Responsibilities

The ideal candidate will have a proven track record in developing a strategy for all of Optimizely's content for integrated campaigns and marketing channels like long form content, website landing pages, blogs, social media, email, and paid media. They will build a content strategy with Optimizely's brand and business goals in mind, making sure content will support pipeline generation efforts in the wider sales and marketing campaigns. Among others, they will build content plans, SEO roadmap, editorial calendar, enablement content, long and short form content, innovative content formats.

This role will work cross-functionally with all sorts of leaders and functions in the business as content requests and needs may come from every part of the business. This requires excellent leadership skills, stakeholder management, teamwork, and robust communication, making sure both stakeholders and team members can work efficiently towards their goals.

Knowledge and Experience

Previously built and managed content marketing teams
Demonstrated leadership in creating content strategy, integrated content plans and SEO strategy
Experience working cross functionally with other
Proven track record leading and developing a team
3-5+ years B2B marketing with proven record in content marketing
Knowledge of Martech stack
Content marketing platform
SEO tools, GA

Education

Bachelors Degree or equivelant work experience

Competencies

Building and Supporting Teams

Developing Plans

Driving for Results

Inspiring and Motivating Others

Setting a Strategic Vision

Optimizely

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