JOB DESCRIPTION Job Title: SEO Specialist Department: Marketing Reports To: SEO Manager FLSA Status: Ex e mpt Compensation Base Range: $6 5 ,000.00 - $ 80 ,000 .00 Annually WHO WE ARE : REP designs world-class, innovative gym equipment that is sold around the world. REP was established in 2012 by two brothers who shared a deep passion for fitness. From our humble beginnings of selling bumper plates out of a small garage, REP has experienced remarkable growth, now occupying over 300,000+ square feet of office and distribution space in the USA and internationally. With a dedicated team of over 150+ fitness enthusiasts, our mission is to "Improve Lives by Sharing our Passion for Strength." Our commitment to innovation, customer service, and value sets us apart.    We believe in building a culture centered around fitness, so we specialize in outfitting home gyms, commercial gyms, and strength and conditioning facilities. Our dedication to excellence was recognized when we were voted the best home strength product launch in 2022 by Garage Gym Experiment. Our team works out together, and we regularly invite fitness superstars to join us. We organize fun challenges to test our limits - and the limits of our equipment .    At REP, we firmly believe that being surrounded by like-minded individuals fuels creative energy and fosters a fun and collaborative work environment.   This role will be based in our s tate-of-the-art headquarters with a bright, spacious, shared workspace; scenic views of the Rocky Mountains; and a kitchen always stocked with healthy snacks, protein powder, and coffee.  We offer a hybrid work environment with a minimum of three days in the office, but there's flexibility about which days and hours. OUR CORE VALUES: Think Like a Customer

We empathize with our customer s; understand the ' why' behind every decision we make Progress not Perfection
We don't let perfect get in the way of good ; we are better today than we were yesterday Positive Attitude
Be a glass half-full kind of person and remember to have fun Teamwork without Ego
We put the team above ourselves; we only win together Take Initiative
We drive momentum; if there is an opportunity to make us better, we want to hear it WHAT'S IN IT FOR YOU: Our commitment to quality and transparency applies not only to our products, but to our people. We are focused on creating a fun, exciting, collaborative space that's centered around health and well-being. We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment.     We offer an exceptional compensation package which includes:   DAY ONE BENEFITS!   Medical, Dental, Vision ( Competitive Benefits Packages Available )    Health Savings Account (HSA) with employer contributions    Flexible Spending Account (FSA) options    LTD/STD, Life and AD&D (100% premiums covered by REP)     401k and Roth options with employer match up to 4%    Employee Assistance Program (EAP)    RECHARGE YOURSELF!   4 weeks of PTO accrued during your first year    48 hours of sick leave annually    7 paid company holidays with an additional floating holiday   Paid Parental leave after 6 months of employment       Birthday
Paid day off    PUMPED-UP PERKS!   Unique bonus structure that rewards exceptional individual performance as well as company-wide performance Quarterly funded company perks     Full access to employee gym    Employee discount on REP equipment and apparel    Daily snacks and drinks provided by REP (for onsite employees)    'Fitness' casual attire    Company and team building events     Professional growth and development within the organization    LIFE-WORK balance    ABOUT THE ROLE : As an SEO Specialist at REP, you will play an important role in optimizing our search presence and ensuring that our products and brand reach a wider audience. You will be responsible for assisting on and implementing effective SEO strategies, conducting keyword research, and developing a successful link building program to help keep our website at the forefront of search engine results. ESSENTIAL FUNCTIONS: include the following. Other duties may be assigned
Keyword Research and Analysis
Conduct regular keyword research to assist in naming and optimizing new and existing products. Link Building
Develop and scale link building program to improve REP's backlink profile. Provide regular reporting on reach out and link growth. On-Page SEO Optimization
Work cross functionally to optimize product pages, collections pages, and all other web content to help improve search visibility. Technical SEO
Assist in regular audits on the website to resolve SEO issues and improve performance & user experience. Content Strategy
Work closely with creative team to develop content aligned with SEO goals, including, but not limited to, blog posts and YouTube videos. WHAT YOU WILL BRING/ QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Ability to read, analyze, and interpret the most complex documents
Ability to respond effectively to the most sensitive inquiries or complaints
Ability to write speeches and articles using original or innovative techniques or style
Ability to make effective and persuasive speeches and presentations on controversial or complex topics to top management, public groups, and/or boards of directors. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry. In-depth knowledge of search engine algorithms, ranking and SEO best practices
Strong understanding of on-page, off- page and technical SEO
Proficiency in using SEO tools such as SEMrush, Moz, Ahrefs , or others
EDUCATION AND/OR EXPERIENCE: Bachelor's degree (B. A.) from four-year college or university; or 2-3 Years of experience as an SEO with a focus on B2C e-commerce
Knowledge of search engine algorithms, ranking and SEO best practices
Strong understanding of on-page, off- page and technical SEO
Proficiency in using SEO tools such as Google Search Console, SEMrush, Ahrefs, and others
Excellent analytical and problem-solving skills
Willingness to learn and adapt in ever changing organic search environment
CORE COMPETENCIES: Action Oriented
Taking on new opportunities and tough challenges with a sense of urgency, high energy and enthusiasm. Resourcefulness
Securing and deploying resources effectively and efficiently. Collaborates - building partnerships and working collaboratively with others to meet shared objectives
Self-Development
Actively seeking new ways to grow and be challenged using both formal and informal development channels. Strategic Thinking
Demonstrates the ability to identify opportunities and challenges, adapting approaches to evolving trends
Technical Proficiency & Problem Solving
Ability to use tools and platforms for in-depth analysis and finding solutions. Effective Communication and Collaboration
Strong written and verbal communication skills for collaborating with cross-functional teams and leadership
Results-driven
Action oriented mindset, stiving for measurable, data-driven growth. PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is constantly required to sit and use hands to operate the telephone, type and operate the computer and mouse. Physical effort may include stooping, kneeling, touching, feeling, reaching, standing, walking, pushing, pulling, lifting, fingering, grasping, talking, hearing, and repetitive motions. The employee is frequently required to talk, hear, and bend and twist neck. The employee may occasionally lift and/or move up to 10 pounds and rarely lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. REP provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, REP complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This specification is intended to indicate the kinds of tasks and levels of work difficulty that will be required of positions that will be given this title and shall not be construed as declaring what the specific duties and responsibilities of any particular position shall be. It is not intended to limit or in any way modify the right of any supervisor to assign, direct, and control the work of employees under his/her supervision. The use of a particular expression or illustration describing duties shall not be held to exclude other duties not mentioned. Ability to competently perform all the essential duties of the position, with or without reasonable accommodation, demonstrated commitment to effective customer service delivery, and the ability to work productively as a member of a team or work group are basic requirements of all positions at REP .

REP Fitness

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