Job Purpose

SXSW is seeking a strategic, creative copywriter who blends storytelling with data-driven thinking to craft compelling, conversion-focused content that fuels growth. As our Performance Content Copywriter, you’ll craft compelling, action-oriented copy for digital campaigns across email, paid ads, and landing pages. This role plays a key part in turning audience interest into registrations, sales, and deeper engagement with the SXSW and SXSW EDU brands. This position will collaborate with the Marketing team to test messaging, shape user journeys, and deliver content that performs.

Duties & Responsibilities

Responsibilities include, but are not limited to:

Compose high-performing, conversion-focused copy for email, paid ads, landing pages, and paid digital ad campaigns.
Collaborate with team members to ensure alignment between copy and visual execution.
Develop messaging frameworks for campaigns, offers, and segmented audiences.
A/B test messaging and optimize copy based on performance metrics
Maintain a consistent brand voice while adapting tone for different channels and audiences
Support content needs for website updates, forms, and microcopy across the customer journey
Align messaging across the marketing funnel by working closely with cross-functional partners.
Assist in tracking copy performance and incorporate insights into future content planning.

Qualifications & Skills

Qualifications include:

4+ years of experience writing performance or growth-oriented marketing copy
Portfolio that includes high-converting emails, ad copy, landing pages, or related digital content
Strong understanding of user journey stages, audience segmentation, and conversion strategy
Excellent writing, editing, and conceptual skills with a sharp eye for detail
Comfortable working in a fast-paced environment with tight deadlines and collaborative feedback
Experience with A/B testing and interpreting campaign performance data
Knowledge of industries represented at the SXSW and a passion for working with the creative community.
Ability to multitask, be agile, and adapt to evolving deadlines and priorities
Familiarity with HubSpot, Google Analytics, Airtable, G-Suite, FileMaker, and modern ad platforms

Physical Requirements

The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully:

Prolonged periods of sitting or standing at a desk and working on a computer.
Manual dexterity to operate standard office equipment such as computers, phones, printers, etc.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Location & Schedule

The position is full-time and located in Austin, Texas. Core business office hours are from 10:00 a.m. to 6:00 p.m., Monday through Friday. You must be available to work additional hours from January through March, including evenings and weekends. You must also be available for the March event, which will have extended working hours onsite.

SXSW

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