Business Content Strategist
Employment Type: Full Time
Date Posted: 12/3/2024
Location: New York, NY
Pay Range: $100000.00 - $120000.00 per Year
Job Number: JO-2412-2560
Primary Function
The Business Content Strategist will work with a team of internal Content Creators and external agencies to develop unique content for publication across digital platforms and with media partners. Candidate should have strong knowledge of current content trends, audience behaviors and competitive landscape, as well as proven experience developing and executing content strategy that is aligned with audience needs and business objectives. Must have experience directly engaging with business executives and subject matter experts to produce content that demonstrates thought leadership and promotes our brand.
Leveraging the latest thinking from our small through institutional businesses, the position serves as a lead writer and editor of smart, straightforward articles and videos on current news, insights and trends impacting our business clients and their respective industries. Will also be responsible for keeping existing articles and videos up-to-date and in compliance with financial services marketing guidelines. Prior experience transforming complex information into understandable consumerized content is an essential skill.
Multiple locations: New York, NY; Hopewell, NJ; or Charlotte, NC
Duties & Responsibilities
- Collaborate with editors, writers, producers, project managers and internal "talent" to produce written and video content
- Understand and apply latest developments in terms of search engine optimization, content trends and consumer behavior
- Utilize metrics to inform content strategy and assess content performance
- Update older content to meet new content standards
- Deliver consistent content across all channels, from websites to social media channels and videos
- Assign and manage project deadlines and content launch dates for self and other internal and external stakeholders
Skills & Qualifications
- Technical Knowledge - experience in the small through institutional business segment is a plus. This may include digital transformation, cyber security, business transactional services, treasury or healthcare. Should have the ability to translate the complex into digestible content for multiple business audiences.
- Video production - creating scripts and run-of-show, identifying and coordinating with talent, developing and executing production timelines, video editing, including disclosures and ADA transcript
- Channel Management - understanding of internal and external digital channels, as well as opportunities to amplify content through various paid and organic channels
- Presentation and communication skills - ability to outline narratives and strategies in PowerPoint and present to stakeholders
- Organizational Skills - must be able to manage multiple projects simultaneously, think creatively and strategically while delivering engaging, quality content on-time
- Operational Efficiency - ensure internal platforms (e.g. tracking, governance, pipeline, compliance) are accurate and kept up to date
- Interpersonal Skills - Utilize strong communication, collaboration, and team building skills to navigate ambiguity and develop positive relationships with all stakeholders
Education & Experience
- College degree
- 5+ years' experience in Content Marketing such as Content Strategy, Editorial/Storytelling/Writing/Editing and Video Production
- 3+ years in Financial Services marketing
To Apply
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Diversity Inclusion & Customer Service Statement
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
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Business Content Strategist