Welcome To The Rainmaker Institute!

Who Are We:

The Rainmaker Institute is the nation’s largest legal marketing agency that specializes in lead gen, lead conversion, and client retention for small to mid-sized law firms. Since 1999, we have worked with over 20,000 attorneys from law firms across the country, helping them quickly and reliably grow their firms with digital marketing, video and software as a service platform. Our team of experts provides knowledgeable experience to guide our clients as they grow their firms.

One of the core services we provide is video marketing. Our video services department is new and thriving within the Rainmaker Institute. As we continuously grow our portfolio and strive to provide world-class service to our clients, we need a Retargeting Ad Specialist who can excel in video retargeting on Facebook, Instagram, and YouTube.

About The Video Retargeting Ad Specialist Position:

We are seeking an individual passionate about social media ads, looking to join a dynamic team where creativity and skills can shine! As a video retargeting specialist, you will play a vital role in taking our video team's product and showcasing it behind paid ads to the next level. The Rainmaker Institute’s video team offers white glove services for attorneys, and you would be part of the team that is here to ensure law firm growth through our marketing services.

Your role will be more than just being an ads specialist! We need a self-starter with strong attention to detail who will exceed expectations by creating ad funnels and can work remotely with clients and the team to guide them through the process and end results of the retargeting ads product.

Key Responsibilities:

Video Retargeting Ads: Develop, manage, and optimize video retargeting ads on Facebook, Instagram, and YouTube to drive conversions, increase brand awareness, and enhance engagement. This includes Media Buyer experience.
Lead Generation Ads: Create and execute high-converting lead generation campaigns on Facebook, Instagram, and YouTube.
Ad Campaign Strategy & Execution: Design effective ad strategies based on campaign goals, leveraging Facebook Ads Manager, Google Ads, and Meta Suite to analyze key metrics, optimize performance, and maximize ROI.
Copywriting: Write persuasive ad copy and landing page content that resonates with target audiences and drives action and conversions.
Content Creation & Publication: Collaborate with design and creative teams to publish ads, ensuring campaigns align with branding guidelines and best practices.
Performance Analysis & Reporting: Monitor and analyze ad performance, generate insights, and recommend campaign optimization changes.
A/B Testing: Conduct A/B testing of ad creatives, messaging, and targeting to refine campaigns and ensure optimal performance.
Customer Service & Communication: Maintain excellent customer service by providing clear, professional, and responsive communication with clients, addressing their needs, concerns, and feedback.
Client Reporting: Regularly report on campaign performance and results to clients, offering actionable insights and recommendations for optimization.
Collaboration: Work closely with your manager to ensure alignment on goals, timelines, and deliverables, and actively contribute to team discussions for continuous improvement.

Skills & Experience Required:

Proven experience managing and optimizing video retargeting ads on Facebook, Instagram, and YouTube.
Strong understanding of Facebook Ads Manager, Google Ads, Meta Suite, and YouTube Ads, with the ability to optimize ad campaigns across platforms.
Expertise in lead generation ads, including audience targeting, conversion tracking, and follow-up strategies.
Demonstrated ability to craft compelling ad copy and optimize for conversions.
Solid experience with video campaigns, including production, targeting, and performance optimization.
Familiarity with retargeting strategies, helping re-engage visitors who have interacted with previous ads or website content.
Strong understanding of analytics and tracking tools, and the ability to interpret data to drive actionable decisions.
Excellent communication skills, including providing exceptional customer service and maintaining strong client relationships.
Experience working with local businesses or in legal sectors is a plus.
Ability to work collaboratively in a remote team environment.
Strong organizational skills, attention to detail, and the ability to manage multiple campaigns simultaneously.

Nice to Have:

Experience with automation tools for lead nurturing and follow-up.
Graphic design skills or familiarity with design software (e.g., Canva, Adobe) to collaborate on visual content.
Familiarity with email marketing or funnel strategies to complement lead-generation campaigns.

Why Join Us?

Opportunity for growth with The Rainmaker Institute Ads department
Flexible remote work environment.
Opportunity to work with a creative, results-driven team.
A chance to make a measurable impact on growing businesses through innovative ad strategies.
Be part of a company that values customer service and building long-term, meaningful client relationships.

We look forward to hearing from you!

If you're ready to make an impact and contribute to the creation of exceptional media content, attach your resume and apply now to join Rainmaker Institute’s Video Department!

Please Submit:

· A Portfolio – please submit anything that showcases your skills in retargeting, copywriting, and growth you’ve given to accounts you’ve worked on.

· A* Brief Video *(up to 2 minutes long) letting us know your relevant experience and enthusiasm for the role. Please include answers to at least 2 of these questions.

1 - What is your favorite thing to do outside of work?

2 - What made you get into social media ads?

3 - What made you apply to join TRI?

4 - What is your favorite movie?

Beyond the Resume…

We select individuals who are bright, talented, and passionate about their work and who love to continually learn new things to improve their skills. Our teams are highly creative and resourceful problem solvers. Our culture fosters an environment where individuals have an ‘ownership’ mentality. If you are interested in joining the Rainmaker Team, understand you will be joining a motivated group of people who love what they do, work hard, play hard, and do excellent work as we embrace our core mission.

Our Offer to the Ideal Candidate:

Job Type: Part-Time
Hourly Rate: $20 per hour
Remote Position: work from home
Flexible hours
Potential for commissions & spiffs
Potential for growth to full-time employment

Job Type: Part-time

Pay: $18.00 - $20.00 per hour

Expected hours: 20 – 29 per week

Benefits:

Flexible schedule

Schedule:

Monday to Friday
No nights
No weekends

Work Location: Remote

The Rainmaker Institute

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Video Retargeting Ad Specialist