PositionSummary

Ecommerce Copywriter exists to promote Winsupply products and services on winsupplyinc.comby writing concise and compelling copy for Winsupply’s products and website properties. The Ecommerce Copywriter will create and maintain brand copy standards and style guide documentation as well as research best practices to improve SEO efforts. The Ecommerce Copywriter also ensure that marketing content for a product presents its brand in a compelling and engaging manner.

Accountabilities/Responsibilities

Writes clear and engaging content for describing item and product data, including item name, description.
Reviews item data provided from 3rd party vendors, ensures matches Winsupply style guide
Maintains Winsupply Product Information Style Guide
Conducts research and recommends enhancements to Winsupply’s website properties to improve site optimization for search engines as well as user experience. This includes but not limited to category pages, brand pages and industry pages.
Ensures that the company’s content presents an accurate description of the products and is consistent with the brand
Updates product descriptions for displayed on company’s websites as well as other online pages as needed
Creates website content, applying SEO principles for the purpose of maximizing reach to the target audience
Conducts competitive research for identifying the company’s weak as well as strong points
Collaborates with designers for creating graphics that support text
All other duties as assigned.

CompetenciesforSuccess

Communication
Strong Writing Stills–Both B2B & Creative
Planning and Organizing
Customer Experience Focused
Analytical and Critical Thinking
Time Management/ Prioritization

MinimumQualifications

BS/BA in English, Marketing or Advertising; or 3+ years of relevant work
Microsoft Office tools (MS Word, Excel, Powerpoint)
Prior experience as an Ecommerce Copywriter
A portfolio of copywriting samples
Sound knowledge of a content management system (e.g. WordPress)
Familiarity with keyword search methods as well as SEO tools
Familiarity with digital marketing strategies and online campaigns
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude

PhysicalDemands

The physical demands here are representative of those that must be met to successfully perform the essential job functions with or without reasonable accommodations:

Sitting for extended periods of time
Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components
Ability to lift up to 20 lbs
Occasional travel to interact with local companies and/or support the implementation of solutions

We are committed to inclusion, diversity, and equal opportunity, regardless of race, color, ancestry, religion, sex, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other factor protected by applicable federal state, or local laws.

Winsupply

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Ecommerce Copywriter