Crucial: Fully read this job description to understand our application process. We prioritize candidates who meticulously follow the application instructions.
About Us: Kansas City Accident Injury Attorneys prioritizes Extreme Client Delight and Extreme Employee Delight. We’re seeking an enthusiastic team member to amplify the Happiness Advantage that drives us. KCAIA is a plaintiff’s personal injury law firm with a history of achieving award winning results. Voted KC’s Favorite Law firm in 2023, we are ready to take things to the next level with the right people on our marketing team.
Role Overview: As part of our law firm’s marketing team, we’re looking for a uniquely creative and motivated individual to take charge of our established and new marketing ventures. Your innovative spirit and independent decision-making will be highly valued. It will also be essential to coordinate with the team regularly through meetings and collaboration to bring the vision to life.
Key Responsibilities:
- Generate and analyze digital marketing reports covering Paid Search, SEO, competitive metrics, and more.
- Analyze campaign performance, track KPIs, adjust strategies as needed.
- Collaborate on and own marketing strategies, client insights, market opportunities, and competitive analysis.
- Generate engaging content including writing, video and photo creation for platforms like TikTok, Instagram, Facebook, YouTube, and our website.
- Develop and execute campaigns on major social media platforms.
- Oversee vendor relationships and act as a primary marketing contact within the firm.
- Coordinate with our intake specialist for lead conversion monitoring.
- Design and execute newsletters and various other marketing collateral
- Participate in marketing events, including occasional evening or weekend involvement.
- Participate in and enhance law firm programs and activities with the goal of Extreme Employee Delight in mind.
The Ideal Candidate:
- Experience with marketing software (e.g. Adobe, WordPress, CallRail, Keap, etc.) and eagerness to learn our other current platforms and any future platforms.
- Experience with automation techniques.
- Familiarity with managing paid ad campaigns on platforms like Facebook or Google Ads.
- A positive, proactive approach with a growth mindset and strong team collaboration skills.
- Effective communication and feedback skills.
- An interest and experience in leveraging AI technology to enhance marketing efforts.
Qualifications:
- Four-year college degree or equivalent experience.
- Proficiency in Excel, Word, OneDrive, MS Teams/Skype, and Google Docs.
- Experience with ad platforms like Google Ads or Facebook Ads.
- Understanding of data analytics and reporting, bonus for Google Analytics or CallRail experience.
- Knowledge of video editing or graphic design programs, Adobe CC preferred.
- Bonus: Adobe Creative Suite and Web Design experience.
Compensation:
- Salary: $50,000 - $60,000 with growth potential
- Full-time position, Monday to Friday in office
- Opportunities for ad-hoc and pre-determined bonuses and incentives.
- We currently do not offer insurance benefits for this position.
Application Process:
- Submit a personalized cover letter along with your resume (authenticity counts more than perfection.). Cover letters are an important part of our hiring process as we value personality and aptitude to learn just as highly as skill. Candidates who do not submit cover letters will be dismissed.
- Feel free to include creative materials relevant to the role such as your website and portfolio. Help us see the connection if it's not immediately obvious.
At Kansas City Accident Injury Attorneys, we value diversity and are committed to fostering an inclusive and equitable workplace. We believe that varied perspectives and experiences make our team stronger and enhance our ability to serve clients effectively. We welcome applicants from all backgrounds and are dedicated to promoting fairness and respect in every aspect of our work.
Kansas City Accident Injury Attorneys is an equal opportunity employer and encourages all qualified candidates to apply.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Experience:
- Facebook Advertising: 1 year (Required)
- Google Docs: 1 year (Required)
- Microsoft Word: 1 year (Required)
- Data analytics: 1 year (Required)
Work Location: In person
