About the Role
Location: Remote, 10-25% Travel Required, depending on seasonality
Duration: FTE
Reporting to: Director of Strategic Communications
Compensation: $85,000 to $110,000 per year
The Social Media Manager will be CodePath’s first in-house hire for social media. This role is pivotal in shaping and executing CodePath’s social media strategy across diverse audiences including students, employers, universities, donors, and the tech community.
From content creation to engagement, as the Social Media Manager, you’ll foster our brand through compelling narratives and visual storytelling. Working cross-functionally with in-house departments and external creative teams, you will bring to life our education programs, employer partnerships (including Google, Salesforce, Comcast, etc.), community and student stories, and our platform innovation. Additionally, you will support our thought leadership through capturing live events, speaking engagements, and meet-ups, as well as cultivating relationships with influencers and industry leaders.
What You’ll Do
-
Develop and execute an engaging social media strategy tailored to CodePath’s audiences
-
Manage content creation and posting across our social media channels
-
Collaborate with internal teams and external stakeholders to cultivate CodePath’s online presence and brand awareness
-
Spearhead social engagement opportunities for events, both virtual and in-person (Company-led, Partner-led, and third-party)
-
Create and refine social media playbooks for events and campaigns
-
Amplify key partnerships through strategic engagement strategies (i.e. tech companies, donors, learning institutions, etc.)
-
Cultivate student and alumni communities through influencer campaigns and community-building initiatives
-
Collaborate on thought leadership opportunities for founders and other key executives
-
Monitor social trends, manage risks, and leverage opportunities to enhance CodePath’s reach and credibility
-
Oversee creative content production with external vendors
-
Establish internal content generation processes and guidelines
Must Haves
-
5+ years of social media experience in B2C and/or B2B technology sectors
-
Robust background in marketing to engineers, tech professionals, and general audiences
-
Proficiency in LinkedIn, Instagram, TikTok, Twitter, Facebook, and other relevant platforms
-
Proven success in executing social media strategies and cultivating audiences
-
Strong copywriting skills and brand voice consistency
-
Ability to manage multiple initiatives and stakeholders effectively
-
Keen analytical mindset with the ability to provide deep insights
-
Effective interpersonal and communication skills, both written and verbal
-
Experience with social media tools and community platforms (for listening, tracking, posting and measurement)
-
Familiarity working with Figma, Canva, Photoshop, etc.
-
Ability to thrive in a fast-paced, startup-like environment
-
Excellent organizational skills and attention to detail
Nice-to-Haves
-
Experience in corporate or executive communications
-
Familiarity with Sprout Social and video editing tools such as Premiere Pro, CapCut, Final Cut Pro, etc.
-
Fluency in Spanish
