Job Title: Social Media and Marketing Specialist
Position Overview:
The Social Media and Marketing Specialist plays a key role in building a company's online presence, creating engaging content, and developing marketing campaigns that align with the company's goals. This position combines creativity, analytics, and strategic planning to enhance brand awareness, generate leads, and foster customer engagement across multiple platforms. THIS IS NOT A VIRTUAL POSTION.
Key Responsibilities:
- Social Media Management:
- Develop and schedule content for platforms like Facebook, Instagram, and LinkedIn.
- Create visually appealing posts, videos, and stories that reflect our brand identity.
- Engage with followers by responding to comments, messages, and reviews.
- Plan and execute seasonal campaigns, such as the 24 Days of Christmas countdown.
- Content Creation:
- Write blog posts, newsletters, and marketing materials to support business objectives.
- Created and edited photos and videos for social media and marketing use.
- Website Management:
- Maintain and update the company website with fresh, engaging content.
- Ensure the website is optimized for SEO and user experience.
- Collaborate with the team to add new features or updates as needed.
- Monitor website performance and troubleshoot technical issues.
- Marketing Strategy:
- Collaborate with the team to develop and execute marketing plans.
- Research and implement effective SEO and digital advertising strategies.
- Manage email campaigns to engage with new and existing customers.
- Analytics and Reporting:
- Track and analyze performance metrics for all marketing efforts.
- Provide regular reports and recommendations to improve strategies.
Qualifications:
- Proven experience in social media management, digital marketing, and website maintenance.
- Proficiency with Canva, Adobe Creative Suite, or similar graphic design tools.
- Experience with website platforms (e.g., WordPress, Wix, or Squarespace).
- Familiarity with social media scheduling tools like Hootsuite or Buffer.
- Basic knowledge of SEO, Google Analytics, and online advertising.
- Strong written and verbal communication skills.
- Ability to work independently and meet deadlines.
- Creative mindset with a passion for storytelling and branding.
Preferred Qualifications:
- Experience in small business marketing or the home services industry.
- Photography and video editing skills.
- Knowledge of local Burr Ridge community trends and interests.
What We Offer:Core Benefits:
- Health Insurance: Comprehensive health coverage, including medical, dental, and vision plans.
- 401K Plan: Matching will come as the company grows in size.
- Paid Time Off (PTO): Vacation days, sick leave, and personal days.
- Profit Sharing Plan: After one year of service.
Benefits for Work-Life Balance:
- Flexible Work Arrangements: Remote work options, flexible hours, and compressed workweeks after one year of service.
- Time Off for Personal Needs: Maternity/paternity leave and bereavement leave.
Professional Development Benefits:
- Training and Development Opportunities: Access workshops, conferences, and online courses to develop new skills.
- Tuition Reimbursement: Support for further education or certifications.
- Mentorship Programs: Pairing with senior staff for guidance and career advice.
Additional Requirements:
- References will be required during the interview process.
- Background and drug testing are conditions of hire.
Job Type: Full-time
Pay: $21.41 - $25.78 per hour
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Health insurance
- Paid time off
- Parental leave
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Weekends as needed
Work Location: In person
