General Summary:
Mazza New York, a luxury custom jeweler, is seeking a Social Media Content Creator. This is a Part-time position with potential for full-time employment. The Social Media Content Creator will report to the owner and support the Mazza New York Marketing and Sales Team.
Key Responsibilities:
· Social Media Strategy:
o Develop and implement comprehensive social media strategies to increase brand followers, follower engagement, and social platform sales.
o Strategically extend Mazza New York reach and influence on Instagram, Meta, YouTube, Pinterest among others.
o Stay updated on the latest social media trends, tools, and best practices. Work with copywriter and/or Copy.ai for social media captions.
· Content Creation:
o Create high-quality, engaging, and on-brand content (video, AI content, UGC, etc.) for all social media platforms.
o Plan and manage a content calendar that aligns with marketing campaign and product launches.
o Enhance follower count and engagement rates with interactive content, and targeted campaigns.
· Analytics and Reporting:
o Track, analyze and report on social media performance metrics on a weekly basis to measure the effectiveness of all efforts.
o Leverage social listening and data-driven insights to optimize strategies and content.
· Community Management:
o Build and nurture an active online community by engaging with followers, responding in a timely fashion to comments and messages, and fostering positive interactions.
o Monitor and report on community feedback and sentiment.
· Meta (Facebook / Instagram Sales):
o Leverage Meta platforms to create and manage campaigns that drive traffic and sales.
o Utilize Facebook and Instagram Shopping features to enhance product discoverability and conversion rates.
· Influencer Marketing
o Discover influencer partnership opportunities maximizing audience potential within allocated budget.
Implement influencer campaigns including product recommendations and content planning.
Manage influencer relationships involving contract creation, content collection, invoicing, and budget management.
Requirements:
· Experience in a social media and content development role with proven strategic, creative, and analytics capabilities.
· Experience photographing jewelry.
· Deep knowledge of proven strategies to increase followers, engagement, and sales in a short amount of time.
· Excellent understanding of digital marketing principles, SEO, and the interplay between social engagement and broader marketing goals.
· Skilled in social media content production with proven experience with AI, video, and photo editing tools such as Adobe (Premiere Rush), Canva, CapCut, etc. Superior ability to craft engaging video and static content with quick turnarounds.
· Experienced with social media technologies for content planning, social listening, and performance measurement.
· Experience creating, managing, and measuring paid social efforts.
· Experience with native social measurement tools for TikTok, Instagram, Facebook (Meta), YouTube, LinkedIn, etc.
· Ability to manage and discover influencer partnerships.
· Experience with A/B testing and creative optimization.
Desired Attributes:
· Strong work ethic with an equally strong passion for building a challenger brand with limited resources.
· Creative and strategic thinker with exceptional storytelling skills.
· Strong analytical capabilities, with the ability to turn complex data into actionable insights.
· Detail oriented and organized, with a proactive approach to problem-solving.
· Experience working in fast paced environment with an entrepreneurial growth mindset.
· A positive, flexible, self-starting attitude, but also, a highly collaborative attitude conducive to working in a lean organization.
· Strong work ethic with an equally strong passion for building a challenger brand with limited resources.
· Photography and videography experience, ability to shoot and edit videos and photos comfortably on platforms
· Creative thinker, not afraid to start trends, think outside the box, and disrupt
· Detail-oriented with strong organization skills
· Excellent communication skills both written and verbal
Job Types: Full-time, Contract
Pay: From $745.00 per week
Experience:
- Social media marketing: 1 year (Preferred)
- Writing skills: 1 year (Preferred)
Ability to Commute:
- New York, NY 10036 (Required)
Ability to Relocate:
- New York, NY 10036: Relocate before starting work (Preferred)
Work Location: In person
