Job Overview
We are seeking a dynamic and creative Content Marketing Manager to lead our content strategy and drive engagement across various platforms. The ideal candidate will have a strong background in content creation, social media management, and e-commerce marketing. This role requires a strategic thinker who can analyze market trends and audience insights to develop compelling content that resonates with our target audience.
Duties
- Develop and implement comprehensive content marketing strategies that align with business goals.
- Create, edit, and publish high-quality content across multiple channels including blogs, social media, email newsletters, and e-commerce platforms.
- Manage social media accounts, ensuring consistent brand messaging and engagement with followers.
- Conduct thorough research to identify industry trends and audience preferences to inform content creation.
- Collaborate with cross-functional teams including design, sales, and product development to produce engaging multimedia content such as videos and infographics.
- Monitor performance metrics using tools like Google Analytics to assess the effectiveness of content strategies and make data-driven decisions for improvement.
- Oversee email marketing campaigns, ensuring they are targeted, engaging, and aligned with overall marketing objectives.
- Stay updated on the latest trends in digital marketing, social media management, and e-commerce to continuously enhance our content strategy.
Experience
- Proven experience in content marketing or a related field with a strong portfolio of successful projects.
- Proficiency in CSS is a plus for managing web content effectively.
- Familiarity with videography techniques for creating engaging video content is desirable.
- Strong understanding of social media marketing strategies and best practices.
- Excellent research skills to gather insights that inform content development.
- Ability to work collaboratively in a team environment while managing multiple projects simultaneously.
- Exceptional writing and editing skills with keen attention to detail.
Join us as we elevate our brand through innovative content strategies that captivate our audience!
Job Type: Full-time
Pay: $52,177.00 - $62,489.00 per year
Benefits:
- 401(k)
- Health insurance
- Life insurance
- Professional development assistance
- Tuition reimbursement
Schedule:
Experience:
- Social media marketing: 1 year (Preferred)
- Writing skills: 1 year (Preferred)
Ability to Commute:
- Bastrop, TX 78602 (Required)
Work Location: In person