Web Content Manager
Summary:
Working under the Senior Director, Web & Digital Marketing, the Web Content Manager will research, gather, write, edit, review, and publish compelling and strategic content on Stevenson University's external-facing websites and internal web Portal for employees and students. The position will develop copy and updates to pages critical for admissions and recruitment, help define and promote web content standards, and ensure that the University brand is strongly represented and consistent throughout Stevenson's websites. The position synthesizes information into web and digital-friendly formats, develops copy and supporting content with an eye to the user experience, and writes to engage web visitors to take actions and learn more about the University. The position will interface closely with the Vice President, Marketing and Digital Communications; Senior Director, Web & Digital Marketing; and other members of the Marketing and Digital Communications Office to ensure that websites are on message and support the University's admissions and branding goals both in written and in graphics form, and that website content remains current, relevant, and appealing to prospective students.
Department: Marketing & Digital Communications
Education/Experience:
Bachelors degree plus 4 years of experience writing and editing specifically for the web and coordinating, editing, and publishing the work of other content contributors; or equivalent combination of education and experience such as journalism, advertising copy writing, communications, or related field.
Knowledge/Skills/Ability:
-
Knowledge of the principles and practices of organizing, writing, editing, and publishing effective web content; information architecture; search-engine optimization; social media; web content management; and web analytics.
-
Ability to write in different styles to engage audiences and move them to desired actions.
-
Ability to use web-based tools and content management systems to tell relevant campus stories effectively and powerfully in support of the University mission and values. Experience in the WordPress content management system is a plus.
-
Knowledge of image editing software to size, crop, and optimize images for the web.
-
Knowledge of Adobe Acrobat to create and optimize PDF files.
-
Ability to adapt and learn new technologies and web content management tools quickly.
-
Ability to work effectively as part of a team, to work collaboratively with diverse populations and to provide one-on-one and group training for web editors.
-
Flexibility, energy and creative-problem solving skills are required to prioritize projects.
-
Ability to travel between campuses.
-
Ability to work evenings and weekends as needed.
Physical Requirements:
Light work: exerting up to 30 pounds of force occasionally and/or a negligible amount of force constantly to move objects. Keyboarding; standing and/or sitting; walking, talking; and hearing. Close visual acuity to perform an activity such as viewing a computer terminal. Occasional evenings and weekends in case of emergency posts, corrections, or timely updates to the Stevenson website in case of emergencies or other important campus functions.
Essential Functions:
-
Write, edit, proof, research, approve and publish web content for web pages, specialized web landing pages, blogs, and other University digital platforms. Will work predominately with the admissions offices supporting undergraduate and graduate enrollment Implement web content standards to ensure consistency in style, tone, appropriateness to the audience of web users, and overall quality of Stevenson Universitys written and visual web content.
-
Construct and manage production schedules for web page content with content providers and other University stakeholders.
-
Manage news, video, event, and calendar postings and functions on the website.
-
Measure, evaluate, and improve web content for usability and effectiveness employing Google Analytics and similar tools.
-
Train others to use web content management system and to write effectively for the web.
-
Conduct regular audits and checks of website sections and pages to ensure timeliness and accuracy of content.
-
Lead as well as participates in project teams comprised of technical and non-technical team members from across the University.
-
Monitor web site regularly and proactively assists clients by identifying and resolving issues.
-
Maintain the universitys internal website (Portal/Intranet) in collaboration with the Office of Information Technology and various administrative and academic departments in support of institutional priorities and initiatives.
-
Engage with content experts and various campus constituents to drive and communicate internal communications, messaging, and branding with the goal of increasing engagement and usage.
-
Provide ongoing training to Portal content contributors as well as consultation and technology support as needed for administrative and academic departments.
-
Recruit, train, and oversee a student Portal intern annually to assist with Portal maintenance and updates.
Reports To: Sr. Director, Web & Digital Marketing
Work Location: Owings Mills
Position Category: Staff
Position Type: Full-Time
Months/Year: 12
Hrs/Week: 40
FLSA: Exempt
Close Date:
Open Until Filled: No
To be considered for this position please visit our web site and apply on line at the following link: stevenson.peopleadmin.com
EOE/AA Employer of Minorities/Females/Veterans/Disability
jeid-6b2bbab7dd10534eba9030a48a2a84b8
