Senior Marketing Project Coordinator
Full-Time Position, On-Site, Massillon, OH
Position Available Immediately
Pay Commensurate with Experience and Skills
Reports To: Vice President of Marketing
Who are we? Why apply with us? We are proudly Ohio family-owned and operated and are a leading Animal Health Products Distributor in the USA with 84 Years of knowledge and experience in the Animal Health Industry. Our Mission is to be the Preferred Primary Supplier and Provider of Health and Care Products for Livestock, Horses and Pets. The health and wellness of animals comes first with us. Many of our corporate team members own and care for animals; operate/live on farms; and/or have animal-related experience, background, or education; and/or are passionate about the industry. That’s us!
We work hard to be what we say…we are the “Animal Health Product Distributor with Heart—large enough to serve you, small enough to care”. We are one of the oldest (if not the oldest) Animal Health Product Distributors in the US (right here in Massillon, OH); we care deeply about the industry and our customers; and are known for our product knowledge; strong vendor relationships; excellent friendly service; same day shipping; wide selection of products for domestic animals, large, medium and small; offer great low prices; and we love serving our customers and being in the great American Animal Health Industry. We are passionate about; and admire and respect farmers and animal owners; and are grateful for the opportunity to serve people who are passionate about animals and the industry.
The RJ Matthews Company is made up of two Sales Divisions: the RJ Matthews Company Business-to-Business (B2B) Sales Division and the PBS Animal Health, Direct-to-Consumer (D2C, which also includes 5 Ohio PBS Animal Health Retail Stores) Sales Division.
As a Multi-Channel Marketer, we offer 11,000+ products from 500 vendors, online and through our print catalogs. We have a dedicated, in-house Marketing Team that is responsible for strategizing, developing, creating, producing, coordinating, planning, implementing, maintaining, and analyzing marketing (ecommerce/web and print) efforts, new products, advertising, social media, and public relations, to meet or exceed marketing and corporate sales and profit goals. We are growing and looking for a hard-working, dedicated marketing professional who is passionate about marketing and looking for a great opportunity to shine and flourish in the Animal Health Industry! Check out our ecommerce websites at: https://www.pbsanimalhealth.com/ and https://www.rjmatthews.com/
This is a new and unique opportunity for an experienced and passionate Marketing Professional eager to be part of a growing and prospering Marketing Team and Company. Apply now!
BONUS—if you have experience or background in the animal health (livestock, horse or pet) industry; have roots working on a farm; and/or are passionate about animals and/or the industry, apply with us! We have great advancement opportunities and are eager to meet you.
Senior Marketing Project Coordinator
1. Right-hand to the Vice President of Marketing and Marketing Team on everything marketing-related! This includes any and all marketing projects…from catalog and ecommerce marketing, advertising, vendor-relationships, content, SEO, copywriting, new products, trade shows, social media, retail stores support, and various activities or efforts beneficial to meet/exceed our corporate marketing and sales and profits goals for our B2B (RJ Matthews Company) and D2C (PBS Animal Health) Sales Divisions.
2. Must be passionate about marketing and have proven business experience and great success applying marketing principles and techniques to help grow sales and profits.
3. Responsible for applying our “Right On” target marketing strategy to effectively attract and influence buying with the “right message, to the right customer, in the right way at the right time…right on, every time”.
4. Adaptable, experienced writer and communicator for any and all possible marketing opportunities and needs – from online to print, advertising, new products, SEO, content, articles, and more - for the D2C Direct-2-Consumer) and B2B (Business-2-Business) Sales Divisions. Everything written applies.
5. Marketing Vendor Liaison to contact and influence great relationships with key vendors and strategize best marketing and advertising opportunities to sell more products in print and online.
6. Responsible for strategizing, proposing, influencing, coordinating, maintaining, implementing, and communicating D2C and B2B Vendor Marketing and Advertising Goals, Opportunities and Schedules.
7. Catalog Point Person to spearhead, schedule, plan, communicate, coordinate and oversee details of our annual B2B RJ Matthews Print Catalog and seasonal D2C PBS Animal Health Catalogs.
8. Responsible for coordinating marketing-related projects of all kinds as needed/deemed appropriate.
9. Point Person for Catalog Printers, Mailing Services, Mailing Lists, and other appropriate outside marketing-related suppliers/vendors as needed and beneficial.
10. Assist Marketing and Ecommerce Team Members to help meet goals, deadlines, and maximize project activities/needs on time, every time.
11. Marketing Calendar Point Person and Coordinator to help maximize sales, profits, products, vendor relationships, timing and marketing efforts to the right customer at the right time with the right message in the right way!
12. Be the eyes and ears of the Animal Health (Livestock, Horse and Pet) Industry with competitive research, product analysis, industry trends, competitive pricing, product and vendor research to help us strategically grow sales, profits and pursue worthwhile future opportunities.
13. Strategize, schedule, coordinate, plan and coordinate marketing and sales events (may include vendor training, trade shows, store or company meetings).
14. Support/assistance on any efforts deemed appropriate by Vice President of Marketing.
15. Great opportunity for advancement based on proven performance, skill set, abilities, attitude and value to the company and Marketing Team.
Qualifications
· Passionate about MARKETING; and looking for a great opportunity to shine and grow!
· 10+ Years Experience in Marketing, Advertising, Web/Ecommerce or Related Field
· Bachelor's Degree in Marketing, Ecommerce/Web Marketing, Direct Mail Catalogs, Advertising, Business or Related Field of Study or Equivalent
· Proven Track Record in Direct-to-Consumer (D2C) Ecommerce and/or Catalog Marketing
· Proven Track Record in Business-to-Business (B2B) Ecommerce and/or Catalog Marketing
· Proven Track Record in Strategizing, Writing and Implementing Marketing Efforts that Generate Sales & Meet Goals
· Excellent Written and Verbal Communication Skills
· Adaptable Marketer That Can Adapt to Various Customers, Genres, Vendors, Products, Needs, Sales Divisions, Strategies and Brands
· Attention to Accuracy and Deadlines; and Managing Projects, Details and Schedules Efficiently
· Flexible in Working Independently and/or with the Team to Meet Goals and Objectives
· Strong Working Knowledge of Various Marketing and Analytics Tools such as Google Analytics, ESP (Klaviyo or equivalent), and Content Management Systems
· Strong Technology and Computer Skills (Word, Xcel, etc.)
· Strong Prioritization, Organization, and Project Management Skills
· Hard-Working, Responsible, Accountable, Enthusiastic, Dedicated, Positive Professional
· Kind, Professional, Flexible, and Eager To Learn/Help Where Needed
· Interest in Learning New Skills and Responsibilities and Future Advancement Opportunities
· Leadership Skills and/or Experience
· Experience Working for an Ecommerce Company that sells products online a plus
· Background/Experience running your own small business or a family-related business a plus
· SEO, Keyword Research and/or Content Marketing Skills and Experience a plus
· Experience in Direct Mail Catalogs (Managing, Production or Creative) a plus
· BONUS--Animal Health (Livestock, Horse, Pet) Related Experience; Farm Experience; or Background/Experience Working for a Company That Sells to Farmers and/or Resellers of Animal Health or Related Products a PLUS!
· Pay commensurate with experience, skills and talents.
Job Type: Full-time
Benefits:
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person