Position Overview:
Senior Marketing Manager will lead the strategic development, execution, and oversight of the firm’s marketing and communications initiatives. This role is critical in using technology and custom content to enhance the firm’s brand and ensure consistent messaging across 16 offices with clients, prospects, employees, and the communities where we live and work. Reporting to the Chief Marketing and Business Development Officer, the Senior Manager will manage a team of content creators and marketing professionals. The position supports and collaborates extensively with senior leadership, the events team, the marketing technology team, and the business development team.
Key Responsibilities:
Marketing Strategy
-
Develop and implement a comprehensive marketing plans in support of client development goals and the firm’s strategic plan
-
Ensure consistency in branding, messaging, and visual identity across all offices and communication channels
-
Work with regional offices, working groups and practice groups to identify the best strategies to reach target audiences to promote key issues, industries, practices, thought leadership, firm and community initiatives
Communications and Public Relations
-
Oversee the creation and dissemination of external communications, including client alerts, media releases, social media and website content
-
Create Communications and PR plans to support thought leadership efforts and business development goals
-
Manage media relations, including building relationships with legal and business journalists, providing media training and support for attorneys, and creating firm messaging and news
-
Manage awards and honors program by identifying and submitting nominations for awards and honors aligned with lawyer and practice strengths
-
Support crisis communication strategies and serve as an advisor to leadership during reputational challenges
Digital Marketing
-
Have an ongoing curiosity and genuine interest in exploring and implementing emerging technologies to enhance the firm’s digital presence and engagement
-
Oversee the firm’s digital presence and optimize use of the website and client relationship management system (CRM) to support thought leadership campaigns, client alerts, webinars, events, and announcements
-
Work closely with content team and MarCom technology team to manage email campaigns
-
Manage marketing, and social media platforms, ensuring all channels reflect the firm’s key messages, brand values
-
Monitor digital performance metrics and use data-driven insights to optimize campaigns and content and to inform attorneys and working groups about high-performing content
Internal Communications
-
Collaborate with CMBDO and firm leadership to craft internal messaging to support key initiatives and build a culture of collaboration within the firm
-
Lead the development of firmwide communications initiatives, including the firm’s Intranet, One Phelps, and other announcements
-
Partner with HR and the Diversity and Inclusion Committee to support communications around recruitment, diversity initiatives, and culture-building programs
-
Repurpose content on the Intranet, internal newsletter, social media, and website
Sponsorships
-
Work with regional offices to manage and coordinate sponsorships, community engagement, and charitable giving initiatives
-
Guide and coordinate with practice group and working group leaders the management of sponsorships and strategic marketing spending
-
After securing sponsorships, work closely with the Events Manager to seamlessly transition information to the events team for the execution stage
Team Leadership and Collaboration
-
Collaborate and partner with practice group leaders, working group leaders, office managers and client development team to identify, prioritize and execute marketing and communications initiatives that align with strategic business development goals
-
Lead, mentor, and manage a team of marketing and communications professionals to create opportunities for collaboration and ongoing professional growth
-
Partner with firm leadership on diversity initiatives and other strategic priorities
-
Collaborate and serve as liaison for lead lawyers with firm sponsored conferences, including agenda, invite lists, content creation, speakers, and follow up
Qualifications:
-
Bachelor’s degree in Marketing, Communications or a related Business concentration; advanced degree preferred
-
Minimum of 7 years of experience in marketing and communications, preferably in a professional services or law firm environment
-
Skilled at managing vendor relationships for long-term success
-
Proven track record of managing teams and developing and executing successful marketing and communication strategies
-
Positive attitude and strong people, project and expectation management skills
-
Excellent understanding of branding, media relations, digital marketing, and content creation to drive business development efforts
-
Exceptional written and verbal communication skills, with an ability to craft messages for diverse audiences
-
Experience collaborating with senior leadership and managing marketing budgets
-
Familiarity with legal industry and curiosity in technology that supports a growing multi-office law firm
Key Competencies:
-
Strong project management skills, including workflow planning and delegation
-
Proficiency in marketing and analytics tools, including website platforms, CRM systems, experience database and social media management tools
-
Strategic thinker with a hands-on approach to problem solving and project execution
-
Ability to manage multiple projects and deadlines in a fast-paced environment
-
Proven leadership with strong team-building background
-
Excellent written, presentation, and meeting management skills
-
Skilled at adopting new technology and applying technology as an integral part of business development strategies (websites, extranets, intranet and client relationship management databases)
-
Innovation and growth mindset
-
Proven ability to communicate marketing efforts and success
