Overview
Teak Tuning, a leading creator of premium fingerboarding gear for a global community of creators, collectors, and enthusiasts, is looking for an innovative and passionate Brand Manager to join our team. In this role, you will craft and execute brand strategies that connect with our audience and fuel business growth. Combining creativity, analytical insight, and strategic vision, you’ll shape our brand’s presence across diverse platforms. Collaborating with cross-functional teams, you’ll ensure every initiative aligns with our company’s objectives. If you’re excited about fostering communities, driving strategy, and launching cutting-edge products—whether you’re a pro at landing a kickflip or just learning the term—we’d love to hear from you!
Responsibilities
- Drive our e-commerce strategy across Amazon and Shopify, optimizing listings that connect our products with the right people
- Develop and implement comprehensive brand strategies that enhance brand awareness and market share.
- Conduct thorough market research to identify trends, consumer insights, and competitive landscape.
- Manage social media platforms, creating engaging content that reflects the brand's voice and engages the audience.
- Collaborate with leadership on product R&D, bringing fresh market insights and community feedback to the table.
- Oversee budgeting for marketing campaigns, ensuring efficient allocation of resources.
- Analyze campaign performance metrics to assess effectiveness and make data-driven decisions for future strategies.
- Lead product management initiatives by coordinating product launches and lifecycle management.
- Engage in strategic planning sessions to align branding efforts with overall business goals.
- Stay updated on digital marketing trends to leverage new opportunities for brand enhancement. Championing our brand voice and community initiatives, helping the fingerboarding scene thrive
Experience
- Proven experience of 3-5 years in brand management, ecommerce, digital marketing or a related field, demonstrating a strong understanding of market dynamics.
- Experience with working with platforms like Shopify, Amazon Seller Central, and current marketing tools.
- Proven background with launch strategies and market positioning.
- Ability to analyze data effectively to inform marketing strategies, and creative problem-solving.
- Excellent communication skills, both verbal and written, with an emphasis on strategic planning & project management capabilities.
- A passion for digital marketing trends and best practices is essential.
- Proficiency in social media management tools and techniques.
- Enthusiasm for learning about and contributing to niche communities
Additional preferred experience:
- Experience expanding brands into retail spaces
- Background in brand licensing and collaborations
- Hands-on experience with product development, 3D printing, or maker communities
- Previous work with hobby/enthusiast markets
Why Join Us: At Teak Tuning, you'll be part of a team that's passionate about creating exceptional products for a uniquely devoted community. Working directly with leadership, you'll help shape strategy while driving key initiatives forward. We're small, nimble, and excited to welcome someone who can bring fresh energy and ideas to our crew. Join us as we elevate our brand presence and connect more deeply with our customers!
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to walk, use hands, and talk and hear. The employee is frequently required to stand, walk, reach with hands, arms, and climb or balance. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee should be able to lift and/or move up to 60 pounds on rare occasions. Specific vision abilities required by this job include close vision, distance vision, peripheral vision and depth perception.
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is occasionally exposed to work near moving mechanical parts and work in high, precarious places.
Will be required to assist in other areas from time to time, including but not limited to order fulfillment, packing and shipping.
A frequent volume of work and deadlines impose strain on routine basis.
The noise level in the work environment is usually moderate.
Eisco is an equal opportunity employer. All employment is decided on the basis of qualifications, merit and business need.
Job Type: Full-time
Pay: $75,000.00 - $92,000.00 per year
Benefits:
- 401(k)
- 401(k) 3% Match
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Referral program
- Retirement plan
Schedule:
Application Question(s):
- Are you located in Rochester, NY or willing to relocate within 2 weeks of the positions start date?
- Have you attached a Cover Letter?
Experience:
- Brand Management: 3 years (Preferred)
- E-commerce: 3 years (Required)
Ability to Commute:
- Honeoye Falls, NY 14472 (Required)
Work Location: In person
