Sogolytics is a leading provider of cutting-edge experience management software, delivering real-time insights that help organizations worldwide make smarter decisions and fuel business growth. With our powerful analytics, outstanding support, and industry-leading innovations, we stand out in a competitive space. We strive to transform data into actionable insights that drive meaningful results for our clients.
As we continue to grow, we’re looking for a skilled Web Content Strategist to join our dynamic team. You’ll play a crucial role in shaping our digital content, ensuring that we connect with our audiences, drive brand recognition, and deliver content that motivates action.
Responsibilities
- Develop and Implement Content Strategy: Design and execute a comprehensive web content strategy that aligns with Sogolytics' business goals and enhances brand awareness.
- Web Content Creation and Optimization: Write, edit, and manage content across our website, ensuring it is concise, engaging for humans, and optimized for search engines.
- Collaboration with Cross-functional Teams: Work closely with sales, marketing, and product teams to develop content that supports lead generation, product launches, and campaigns.
- Maintain and Update Content: Regularly refresh and update website content to ensure alignment with business goals and reflect changes in products and services.
- Measure and Analyze Performance: Use data analytics to track the effectiveness of content and make improvements based on key performance indicators (KPIs) and customer feedback.
- Content Planning and Scheduling: Collaborate with other content creators and marketing professionals to plan, schedule, and distribute content on web platforms, email, and social media channels.
- SEO and SEM Strategy: Ensure all web content is optimized for search engines, improving organic search rankings and driving targeted traffic to the website.
- Stay Current with Industry Trends: Keep abreast of digital marketing trends and competitor activity to inform content strategy and maintain Sogolytics' competitive edge.
Requirements
- Bachelor's degree in Marketing, Journalism, Communications, or a related field.
- 6+ years of experience in content strategy or digital marketing, with a focus on website content and SEO.
- Experience in SaaS industry, including B2B and B2C marketing.
- Proven ability to create compelling content that drives engagement and conversion.
- Strong writing and editing skills with an understanding of the "less is more" approach.
- Experience with content management systems (CMS), marketing automation tools, and web analytics platforms.
- Knowledge of SEO best practices and content marketing strategies.
- Ability to collaborate with cross-functional teams and deliver high-quality work under tight deadlines.
- Eligible to work in the US without sponsorship.
Why Sogolytics?
At Sogolytics, we pride ourselves on fostering a culture of teamwork, innovation, and growth. You’ll be part of a supportive work environment where you can continuously develop your skills and make an impact. We offer:
- Medical, Dental, and Vision Insurance
- 401(k) with employer match
- 17 days Paid Time Off (PTO) in your first year
- Paid federal holidays + December 24–January 1
- Life Insurance and Disability Coverage
- Maternity & Paternity Leave
- This is a full-time position based in Herndon, VA, offering the flexibility of hybrid or remote work.
