Overview
We are seeking a dynamic and experienced Marketing Manager to lead our marketing efforts and drive brand awareness. The ideal candidate will possess a strong background in both digital and print marketing, with a proven ability to develop and execute effective marketing strategies. This role requires creativity, analytical skills, and the ability to work collaboratively across various departments to achieve business goals.
Responsibilities
- Develop and implement comprehensive marketing strategies that align with company objectives.
- Manage digital marketing campaigns across various platforms, including social media, email, and e-commerce.
- Oversee print advertising initiatives, ensuring consistency in branding and messaging.
- Conduct market research to identify trends, customer needs, and competitive landscape.
- Collaborate with the sales team to create advertising sales strategies that drive revenue growth.
- Utilize Adobe Creative Suite for designing marketing materials and visual content.
- Write compelling copy for various channels, including websites, brochures, and advertisements.
- Monitor performance marketing metrics to assess campaign effectiveness and optimize accordingly.
- Manage budgets for marketing initiatives, ensuring effective allocation of resources.
- Maintain and update the company website using WordPress to enhance user experience.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience in a marketing role with a focus on digital marketing and performance metrics.
- Proficiency in Adobe Creative Suite for design purposes.
- Strong copywriting skills with experience in creating engaging content for diverse audiences.
- Familiarity with print advertising processes and advertising sales techniques is a plus.
- Experience in e-commerce platforms and strategies is desirable.
- Excellent organizational skills with the ability to manage multiple projects simultaneously.
- Strong analytical skills to evaluate campaign performance and make data-driven decisions.
- Ability to work collaboratively within a team environment while also being self-motivated.
If you are passionate about driving marketing success through innovative strategies and creative solutions, we encourage you to apply for this exciting opportunity as our Marketing Manager.
Job Types: Full-time, Part-time
Pay: From $50,000.00 per year
Expected hours: 40 – 60 per week
Benefits:
Schedule:
Ability to Commute:
- Myrtle Beach, SC 29577 (Preferred)
Ability to Relocate:
- Myrtle Beach, SC 29577: Relocate before starting work (Required)
Work Location: In person