Job Summary:
The Blog Writer is responsible for creating high-quality, engaging, and on-brand written content across various marketing channels. This role requires strong writing, editing, and SEO skills, with a focus on driving website traffic and customer engagement.
Key Responsibilities:
* Develop and execute content strategies for various marketing campaigns.
* Write website copy, blog posts, articles, social media content, email campaigns, and other marketing materials.
* Conduct keyword research and optimize content for search engines (SEO).
* Analyze website traffic data and adjust content strategies accordingly.
* Collaborate with designers and other team members to ensure content consistency and brand alignment.
* Stay up-to-date on industry trends and best practices in content marketing.
Qualifications:
* Bachelor's degree in English, Journalism, Communications, or a related field.
* 3+ years of professional writing experience in a marketing or content creation role.
* Proven experience in SEO and content marketing.
* Strong writing, editing, and proofreading skills.
* Excellent communication and interpersonal skills.
* Ability to work independently and as part of a team.
* Portfolio of writing samples required.
Preferred Skills:
* Experience with content management systems (CMS).
* Knowledge of social media advertising platforms.
* Basic graphic design skills.