DOCE MEZCAL is looking for a Part-Time Content Marketing Assistant to join a growing women-owned spirits brand in the heart of NYC. Work alongside the CoFounders & sales team to create engaging brand content and assist in establishing a social media management system + maintaining digital brand communications.
Act as creative support, execution assistant for the Doce Mezcal digital identity. This role will be responsible for producing/filming/editing Doce Mezcal social media content while performing the PT project management and administrative duties related to the brand’s social media marketing initiatives. The right candidate will be experienced & familiar in the world of culture, video editing and social media trends/tools. Bonus points for an elevated sense of style, creative vision & a great sense of humor to match. This is an incredible opportunity for someone beginning their creative marketing career with an opportunity to grow alongside a women-owned mezcal brand. Doce Mezcal is a small but mighty start-up, so no job is too big or too small for our team.
RESPONSIBILITIES:
- Interpret the monthly social media calendar to conceptualize and create video & photo content that aligns with the strategy, marketing goals, brand, and messaging guidelines.
- Produce, film, edit, and post high-quality videos + photo content for Doce Mezcal’s designated social channels on a weekly basis
- Produce written copy based on brand ethos and communication guidelines
- Weekly + Daily Social Media posts on designated platforms
- Create visually appealing and engaging static & video content that resonates with the Doce Mezcal target demographics.
- Coordinate with all internal & external team members involved in the content creation process, and/or any team members that will be featured in a video.
- Visit Doce Mezcal On + Off Premis account to capture product content.
- Attend events, activations, & special projects as needed to capture video content, BTS, and imagery to support the brand content and marketing efforts
- Provide a monthly analytics report on engagement, followers, and overall performance.
- Other duties as assigned.
REQUIREMENTS
- A creative eye and high level of taste and stylistic point of view
- In the know of timely trends happening in lifestyle categories (F&B, fashion, hospitality, beauty)
- Ability to navigate & learn various social media marketing platforms
- Versatility in producing a range of content styles
- Organized, detail oriented with an ability to project manage
- Located in NYC & Able to work in-person on a weekly basis
- Self-starter with an availability to work in a fast paced & ever changing sector
- Ability to take on initiatives, personal projects & pitch fresh ideas
- Must be located in NYC
- Must be 21+ with Valid ID
QUALIFICATIONS:
- 1+ years experience in Social media/content creation & editing.
- Experience with all social media platforms with a strong understanding & interest in the marketing side of social media marketing.
- Understanding of Doce Mezcal’s audience, brand, and aesthetic.
- Natural, witty, with an elevated sense of humor and stylistic point of view
- Strong storytelling and creative skills.
- Strong technical skills in video production and editing software & tools
- Ability to work and produce deliverables independently.
- Ability to plan ahead and manage projects for the team
- Exceptional communication skills, project management skills, and ability to meet tight timelines in a fast-paced & flexible environment.
