Job Summary:
The Freelance Writer, Paid Social & Paid Search is an experienced freelance writer with a strong background in creating high-performing content for paid social and paid search preferably in the luxury fashion industry. Reporting to the Director, Content & Copy on the marketing team, this role will be responsible for writing ad copy that drives results and aligns with brand messaging in a variety of digital marketing campaigns.
Responsibilities:
- Write clear, concise, and compelling copy for seasonal, weekly and ad hoc paid social campaigns across all stages of the customer journey – awareness, consideration and conversion – with an emphasis on new customer acquisition.
- Focus on writing copy that drives engagement, leads and conversion while reflecting brand voice and language of luxury.
- Write copy for seasonal and ad hoc paid search campaigns optimized for SEO while upholding brand voice
- Work closely with the digital content and paid marketing teams to understand campaign objectives and develop copy that aligns with strategies.
- Support testing initiatives by writing multiple versions of copy to determine the most effective messaging.
- Ensure that the copy aligns with Lafayette 148 brand identity and voice.
Desired Background:
- Minimum Bachelor's degree, preferably in a related field
- Proven experience as a freelance writer for paid social and paid search
- Strong portfolio showcasing successful ad copywriting for paid social and paid search
Experience:
- 5+ years’ experience writing for the luxury industry required, fashion industry preferred but not required
Skills:
- Ability to write persuasive and engaging copy within tight character limits for awareness, consideration, conversion
- Excellent writing, editing, and proofreading skills with an eye for detail.
- Familiarity with digital marketing concepts, especially paid media campaigns and conversion optimization.
- Strong understanding of SEO principles and keyword optimization.
- Ability to work independently and meet deadlines.
Freelance Contract Details:
- Remote position, with availability to attend monthly meetings in Brooklyn HQ preferred
- Workload will vary; heavy lift in preparation for the seasonal launch followed by weekly and/or monthly updates throughout the three-month seasonal rotations
- Timeframe: indefinite
Pay Range:
The base pay for this position ranges from $60.00 - $100.00 per hour, depending on skills, experience, and location. This is a project-based contract, so the number of hours may fluctuate depending on the scope and duration of each project
