Job Summary
We are seeking a dynamic and experienced Head of Digital to lead our digital marketing efforts and drive our online presence. This role is pivotal in developing and executing innovative digital strategies that enhance brand visibility, engage our audience, and support business growth. The ideal candidate will possess a strong understanding of digital marketing trends, social media platforms, and data analytics.
**Please only apply if you are able to commute to Rancho Cucamonga, California Monday through Friday, 5 days/week within the business hours of 8:30am to 5:30pm.
Essential Job Functions:
- Develop and execute comprehensive digital marketing strategies to drive online traffic, improve conversion rates, and maximize ROI across various digital platforms.
- Responsible for reporting and measuring performance of all digital marketing campaigns and assessing against goals (ROI and KPIs).
- Maintain budget and spend, providing daily/weekly/monthly reports and quarterly forecasts.
- Monitor and analyze key performance metrics to assess campaign effectiveness and identify opportunities for optimization and growth.
- Manage budget allocation and resource planning for digital marketing initiatives, ensuring efficient use of resources to achieve desired outcomes.
- Oversee the planning and execution of digital campaigns, including email marketing, social media, PPC advertising, SEO/SEM, and content marketing.
- Optimize campaigns, measure performance, and conduct constant testing to refine strategies.
- Oversee content creation team and support marketing campaigns by creating content and copywriting for SEO.
- Build, manage, direct, inspire graphic design team, providing guidance and creative direction to ensure the delivery of compelling visuals that align with brand objectives.
- Optimize website content and landing pages across all brands.
- Grow traffic and community engagement on our social media accounts.
- Implement effective email marketing strategies using platforms like Klaviyo or Mailchimp to drive customer engagement and retention.
- Provide perspective and thought leadership where appropriate.
- Keep abreast of industry trends, emerging technologies, and best practices in digital marketing to maintain a competitive edge.
Position Requirements:
- PROVEN experience (7+ years) in digital marketing with a strong track record of driving successful campaigns and achieving measurable results.
- Must have previous management & supervisory experience leading a team of at least 5 marketing professionals, conducting performance reviews and counseling performance improvement needs.
- Extensive experience in Google ads, retargeting marketing and social media campaigns.
- Experience engaging with customers and knowledge of Social Media channels, including but not limited to Facebook, Twitter, Instagram, YouTube and other upcoming channels
- Ability to develop, target, and meet ambitions growth goals.
- Skilled in creating content that is informative and attractive to target audiences which include landing pages, social media posts, etc.
- Strong market research, analytical and problem-solving skills as well as meticulous attention to detail.
- In-depth knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, email marketing, social media advertising, and content marketing.
- Proficiency in analytics platforms (e.g., Google Analytics, Adobe Analytics) to track performance metrics and inform strategic decisions.
- Familiar with Digital Marketing tools (e.g. SEMRush, Helium10 and be able to learn any other web analytical tools quickly is a PLUS.
- Familiarity with various online marketplaces (e.g., Amazon, eBay, Walmart, Wayfair, Home Depot, etc) and understanding their unique operational dynamics is preferred.
- Strong communication skills with the ability to articulate ideas, collaborate with stakeholders, and present campaign results effectively.
- Strategic thinker with a goal-oriented, data-driven approach to problem-solving and decision-making.
- Bachelor's degree in Marketing, Advertising, Communications, or related field is preferred.
If you are ready to take on this exciting challenge as Head of Digital and make a significant impact on our organization’s success through innovative digital strategies, we encourage you to apply!
Job Type: Full-time
Pay: From $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Application Question(s):
- Will you now or in the near future require sponsorship?
- This position is fully onsite 5 days/week in Rancho Cucamonga, CA. Schedule is 8:30am to 5:30pm M-F ; Are you able to work this schedule and work onsite 5 days/week
Education:
Work Location: In person
