Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Ralph Lauren is seeking a copywriter to oversee brand campaign copy related to Ralph Lauren’s social and brand campaigns. This person will also be responsible for developing new concepts and translating campaign copy across various platforms like social, print, out of home, video, live event publishing, and more. This solutions-focused team player will have excellent communication and organizational skills and can be counted on to bring Ralph Lauren’s iconic brand to life through content strategy and storytelling. Though this writer touches all brands and platforms, their predominate focus will be social storytelling, with a deep emphasis on creating overarching strategic messaging hierarchies in partnership with marketing and the art direction team that can be then filtered down to create tactical ad copy. Research skills and reporting skills are a must.
Responsibilities
- Edit and write clear, compelling, and on-brand copy for the various Ralph Lauren brands. Primary platform is social with a consistent focus on applying campaign and strategic messaging copy to out-of-home, catalog, in-store signage, banner ads, and more.
- Research, develop and write global messaging hierarchies using strategic insights from marketing to deliver overarching campaign copy and narratives that can be translated into tactical and executional copy across a single 360 campaign.
- Develop and refine narrative voice for future campaigns, ensuring consistency in copy style and brand voice.
- Partner with art directors, and members of Social, Campaign, Corporate Communications, PR, Design, Production, Merchandising, and Marketing, to ensure copy is accurate, informative, and relevant to brand strategies.
- Participate in all relevant digital learnings and insights meetings to hone craft, reach data-driven milestones, and achieve social team’s goals.
- Amend and revise copy in response to clients, vendor-partners, and internal teams.
- Evolve copy Style Guide to formally reflect the evolution of Ralph Lauren’s tone and voice on social and emerging digital channels.
Salary range: $62,500 - $146,000 annually
Qualifications
Experience, Skills & Knowledge
- Experience in communications, journalism, advertising, marketing, English (or comparable work experience)
- Experience in copywriting, preferably focused on fashion or luxury branding
- Must have prior social and / or e-commerce copywriting experience, as well as prior social and digital copy management
- Global experience in fashion or luxury branding for social and e-commerce platforms preferred
- Strong interest in social media and the changing landscape to ensure copy is optimized for each platform
- Prior experience writing copy that is both data-informed and insights driven – balancing brand TOV and optimization
- Experience creating 360 integrated campaigns
- Previous journalism or live reporting experience is not mandatory, but highly valued
- A strong editorial voice and knowledge of fashion industry
- Excellent grammar and spelling.
- The ability to organize data, documents and presentation decks for client review.
- Proficiency with MS Office Suite (Outlook, Word, PowerPoint), Google Suite, Adobe Creative Suite (Illustrator, InDesign and Photoshop)
- Excellent organization skills and detail-oriented
- Ability to work autonomously and in collaboration with team members and various stakeholders
- Must be highly driven in an agile environment, meeting strict deadlines
