Social Media Manager

Saint Bernard • Full-time • Dallas, TX, US • $65k - $75k / year • 2w ago

Role Overview:

We’re looking for a creative and strategic Social Media Manager who lives and breathes fashion and knows how to turn scrolls into sales. You’ll be responsible for leading our brand’s social voice, building a strong online community, and driving engagement across platforms.

Key Responsibilities:

Develop and execute a compelling social media strategy across Instagram, TikTok, Pinterest, X (Twitter), Facebook, YouTube, and emerging platforms.
Create, curate, and schedule visually striking content that aligns with our brand identity and seasonal campaigns.
Collaborate with in-house creative, marketing, and design teams for product launches, influencer collaborations, and campaigns.
Engage daily with followers, influencers, and brand fans to build community and customer loyalty.
Track analytics and KPIs to optimize content, increase reach, and drive conversions.
Stay ahead of social trends, platform updates, and viral fashion moments to keep our content fresh and relevant.
Manage influencer relationships, gifted campaigns, and user-generated content strategy.
Oversee social media calendars, brand voice consistency, and aesthetic cohesion.
Coordinate with eCommerce and PR teams to align on product pushes and brand messaging.
Attend shoots and in store events.

What You Bring:

2–4 years of social media experience in the fashion space.
Deep understanding of fashion trends, visual storytelling, and online culture.
Expertise in Instagram, TikTok, Pinterest, and influencer marketing.
Strong copywriting skills with a distinct, on-brand tone of voice.
Proficiency with design tools like Canva, Adobe Creative Suite, or similar.
Experience with social media analytics tools (e.g., Later, Sprout, Meta Business Suite).
Strong aesthetic sense and knowledge of current fashion market.
Highly organized, detail-oriented, and deadline-driven.

Nice to Have: