Head of Content Marketing

FoundingTeams.ai • Full-time • US, US, US • 2w ago

About Us
( ) We are a fast-growing, media-forward business that thrives on high-quality content to drive revenue, build community, and expand our brand presence. As we scale, we recognize the vital role that strategic content marketing plays in our continued success. We are looking for a highly skilled Content Marketing Manager to lead and execute our short-form and long-form content strategies across multiple channels.
Role Overview
As the Content Marketing Manager, you will be responsible for developing, managing, and executing a comprehensive 12-month content strategy focused on YouTube growth, short-form social media content, long-form storytelling, and overall media presence. You will be both a strategist and a hands-on content creator, overseeing production, editing, and distribution to ensure consistency, growth, and brand alignment.
Key Responsibilities
Strategy & Planning:
Develop and implement a 12-month content calendar and strategy across YouTube, Instagram, TikTok, and other relevant platforms.
Set and track KPIs for content performance, audience growth, and engagement rates.
Conduct audience research and competitive analysis to inform content decisions.
Content Creation & Management:
Plan, produce, and edit short-form videos (Reels, Shorts, TikToks) and long-form content (YouTube videos, blog articles).
Lead video editing, ensuring high-quality, brand-consistent output.
Oversee thumbnail creation to optimize click-through rates and video performance.
Create compelling titles, captions, and descriptions to maximize SEO and discovery.
Project Management:
Manage timelines, workflows, and deliverables for content projects.
Coordinate with other teams (design, product, sales) to ensure cohesive messaging and branding.
Manage contractors, freelancers, interns or agency partners as needed.
Team Leadership:
Act as a key stakeholder and manager in the marketing department.
Mentor junior team members or freelancers involved in content creation.
Report on progress and pivot strategy as needed based on analytics and business needs.
Requirements
4+ years of content marketing experience with a focus on video content.
Proven experience growing YouTube channels and managing social media accounts.
Strong video editing skills ( , Adobe Premiere, Final Cut Pro, or similar software).
Strong understanding of short-form content trends, algorithms, and engagement strategies.
Experience in thumbnail design and optimization best practices.
Project management skills with the ability to juggle multiple priorities (familiarity with Asana, Trello, , or similar tools).
Experience leading teams or managing creative processes (Manager or Director-level experience preferred).
Deep understanding of content KPIs, analytics, and growth tactics.
Strong storytelling skills and attention to brand voice and tone.
Preferred Background in media, entertainment, creator economy,...