Email and SMS Lead
(Future Marketing Leader in the Making)
Location: Remote
Job Type: Full-time
Compensation: From $55,000/year + performance-based bonuses
About FoodServiceDirect.com
FoodServiceDirect.com is a fast-growing digital ecommerce marketplace backed by a Fortune 500 company. We’re transforming how foodservice professionals and home users source bulk groceries and restaurant supplies. As our business expands, we’re seeking a dedicated Email and SMS Lead to take ownership of our direct-to-customer communication strategy and help drive engagement, retention, and growth.
About the Role
As the Email and SMS Lead, you will be responsible for strategically planning, designing, and executing all email and SMS marketing efforts across the FoodServiceDirect ecosystem. This is a hands-on role requiring creative thinking, technical know-how, and performance analysis. You’ll work within our marketing team to own the channels end-to-end — from writing and design, to automation, segmentation, and reporting.
Initially focused on these two critical communication channels, the role will expand over time as we scale, offering a path to broader leadership in customer retention and lifecycle marketing.
Key Responsibilities
- Plan and Execute Campaigns – Build and manage promotional, lifecycle, and transactional email and SMS campaigns targeting both U.S. and Canadian customers.
- Design and Write – Develop high-performing copy and layouts that align with our brand voice and drive engagement.
- Manage Automation & Journeys – Set up and optimize workflows such as welcome series, cart abandonment, re-engagement, and win-back flows.
- Audience Segmentation – Build targeted segments based on customer behavior, lifecycle stage, and purchase history.
- Testing & Optimization – Conduct A/B testing on subject lines, messaging, and send times to improve KPIs.
- Performance Reporting – Use platforms like Google Analytics 4 and campaign dashboards to analyze open rates, CTR, conversions, and revenue impact.
- Channel Growth – Recommend and test new strategies to increase list size, improve deliverability, and enhance customer journeys.
- Collaboration – Work closely with design, brand, data, and ecommerce teams to ensure messaging aligns across channels.
- Compliance – Ensure CAN-SPAM, CASL, and TCPA compliance across all outbound communications.
What You Bring
- 3–5 years of experience in email and SMS marketing, ideally within an e-commerce or DTC environment
- Hands-on experience with DotDigital, Klaviyo, HubSpot, or similar platforms
- Proficiency with Google Analytics 4 for tracking and reporting
- Strong copywriting, editing, and email layout/design skills
- Experience building automated flows and customer journeys
- Familiarity with segmentation strategies and audience lifecycle mapping
- Basic knowledge of Google Ads and Merchant Center is a plus
- A curious mindset, the ability to think critically, and eagerness to grow with the role
Why You’ll Love It Here
- Career Growth – This role starts with channel ownership and can grow into a broader marketing leadership position
- High Earning Potential – Base salary plus performance-based bonuses
- Creative Ownership – Bring your campaign ideas to life
- Remote Flexibility – Work from anywhere, collaborate across North America
- Great Benefits – Health, dental, PTO, store discount, and more
Portfolio Requirement
Shortlisted candidates may be asked to provide a portfolio of email and SMS campaigns, automation flows, or performance recaps to demonstrate their approach and capabilities.
Ready to Apply?
Submit your resume and a brief cover letter outlining your experience and why you're a strong fit for this role. We can’t wait to hear from you!
Job Type: Full-time
Pay: $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Education:
Experience:
- E-mail and SMS Marketing: 3 years (Required)
- DotDigital, Klaviyo, HubSpot, or similar platform: 1 year (Required)
- Google Analytics 4: 1 year (Required)
- Google Ads and Merchant Center: 1 year (Preferred)
Work Location: Remote
