About Us
At Bucket Listers, we're all about unleashing life’s full potential and having a blast along the way! Our goal is to encourage people to make lasting memories, forge new connections, and embark on new adventures through our platform of curated experiences. Our vibrant community of explorers relies on us to help them find the coolest events and experiences any day of the week.
We're on a mission to make magic happen, and we're searching for enthusiastic individuals to join our incredible team. We're not just dreamers; we're seasoned explorers ourselves, and we can't wait to share our infectious positivity and limitless inspiration with the world.
The Opportunity
Bucket Listers is looking for an experienced, strategic, and inventive VP of Marketing to lead and scale our paid, lifecycle, and creator strategy. With an engaged audience of 19M+ followers, we are looking for someone with a creative eye, strategic mindset, and experience scaling a marketing and growth team for an emerging marketplace platform.
In partnership with our Head of Content, this role will focus on driving Paid & Lifecycle Marketing across all channels, refining our Content Creator Program, and building the Company’s Branding & Awareness, SEO, and SEM strategies. We are looking for hungry and passionate team players to help take Bucket Listers to the next level. As a leader on the Bucket Listers team, this role is highly collaborative, cross-functional, and impactful.
While Bucket Listers is a remote-first company, this position will require the candidate to maintain residence within reasonable commuting distance to New York City. The position will require travel for events, openings, and meetings.
In this role, you will:
- Serve as the department leader, hiring, developing, and retaining a team of top performing content creators, marketers and paid-ads specialists
- Work with the Bucket Listers leadership team to construct a vision and strategy in line with our business and revenue objectives.
- Be commercially minded: partnering with BD and Brand Partnerships to drive revenue while also focusing on reach, brand loyalty across our multi-channel audience, leveraging paid, organic, and other innovative marketing strategies
- Drive growth across key metrics including user acquisition and app downloads
- Demonstrate interpersonal skills with the ability to manage, motivate, mentor, and expand a diverse and talented team of content creators, marketers and freelancers
- Develop launch strategy for international content expansion, taking the Bucket Listers brand to new markets around the world
- Work with a broad range of media players, including consumer brands, publishers, agencies, and influencers
- Strategically support pre-sale efforts, understanding partner’s business to connect their challenges to Bucket Listers’ social, web, email and IRL events campaign strategies
- Identify and conceptualize the strategic direction for various projects, and clearly present those ideas to the team and the client
- Help prioritize the projects and initiatives that will truly make a difference
Qualifications:
- 10+ years of experience in a strategic, content, or marketing leadership role.
- Strong leadership skills with experience mentoring and managing a distributed team.
- Deep understanding of digital strategy and developing a unique brand voice.
- Experience working directly with content creators to collaborate on integrated campaigns.
- Excellent presentation skills with the ability to develop strong relationships with partners.
- Experience overseeing a high volume of growth and creative campaigns, running in parallel.
- Forward thinking about the social media industry, trends, competitive offerings, emerging platforms, etc.
- Passionate about exploration, adventure and the Bucket Listers mission.
We’re in the business of fun and we are excited to collaborate with people that will add value to our mission and culture.
Bucket Listers is an equal opportunity employer and we are committed to building a diverse and inclusive team.
