About Gameday Spirit:
Gameday Spirit is a fast-paced, fan-focused collegiate retailer with a passion for school spirit, local pride, and top-tier customer experiences. From game day to graduation day, we’re all about connecting with our communities through meaningful merchandise and creative marketing. We’re growing fast and looking for a Marketing Specialist to join our team and help us elevate our brand presence across multiple markets.
Position Overview:
As our Marketing Specialist, you'll play a key role in executing email marketing campaigns and supporting a wide range of marketing initiatives. This role is perfect for someone who thrives in a collaborative environment, enjoys variety in their day-to-day, and wants to be hands-on in both strategy and execution.
Key Responsibilities:
- Build, schedule, and manage email marketing campaigns that support sales goals, product launches, and seasonal promotions.
- Assist with content creation for emails, in-store signage, social media, website, and marketing collateral.
- Assist with day-to-day social media management – posting, community management, etc.
- Coordinate with retail, buying, and eCommerce teams to align marketing efforts across locations and channels
- Maintain and update the marketing calendar to track campaign timelines, market/university calendars, product drops, and event schedules
- Provide general marketing support—jumping in wherever needed for events, giveaways, vendor collaborations, or store initiatives
- Monitor and report on email performance (open rates, click-through, conversions) and make data-driven recommendations
- Help maintain consistent brand voice and visual identity across all communication touchpoints
- Assist with copywriting for digital marketing channels
- Occasionally assist with product photography, light design
Who You Are:
- 1–3 years of marketing experience (retail, collegiate, or event marketing a plus)
- Experience with email marketing tools like Klaviyo, Mailchimp, or similar
- Experience contributing to digital marketing strategies
- Strong short-form copywriting skills— email, social, and web
- Experience with SEO for email and web is a plus
- Highly organized, detail-oriented, and great at juggling multiple projects
- Proficient in Google Workspace or Microsoft Office; bonus if you’ve dabbled in CapCut, Canva, Adobe Creative Suite, or basic design/video production platforms
- Strong writing and communication skills with a collaborative spirit
- A self-starter who’s not afraid to ask questions, jump in, and get stuff done
- Passion for sports, school spirit, or the collegiate retail world is a major plus
Why Gameday Spirit?
We’re more than a retail store—we’re part of the community. At Gameday Spirit, you’ll be part of a growing, energized team that values creativity, hustle, and a shared love for collegiate pride. You’ll have a voice at the table, the chance to learn and grow, and a front-row seat to what makes our brand special.
Job Type: Full-time
Pay: $18.00 - $25.00 per hour
Expected hours: No less than 35 per week
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to Commute:
- Urbana, IL 61801 (Preferred)
Ability to Relocate:
- Urbana, IL 61801: Relocate before starting work (Preferred)
Work Location: In person