Web Content Writer

WSSC Water • Full-time • Laurel, Maryland, United States • $82.73k - $140.87k / year • 2w ago

The Web Content Writer oversees the maintenance and written content of WSSC Water’s corporate websites. The Web Content Writer will ensure all web material is current, accessible, accurate, and written in appropriate style and voice. S/he will work closely with the Communications Office (COMMS) team members to maintain the WSSC Water intranet homepage and the COMMS office pages.

Essential Functions

Oversees the day-to-day maintenance of web content through research/review, draft, edit and publishing current, accessible, accurate content written in appropriate style and voice
Works closely with other content owners to improve their internet and intranet presence for relevance, consistency, style and quality
Takes proactive approach to see web content and graphics from business users and the communications office staff
Ensures adherence to the web design template, branding, and WSSC Water editorial style guides
Ensures all web content is correctly implemented within current web standards and adheres to all WSSC Water policies relating to web content publication, security, and information architecture
Performs image editing and touch-ups; resizing collateral web materials to fit website specifications
Trains and troubleshoots with designated authoring employees across the organization on the use of the intranet web content management system
Participates in the IT Change Management process weekly with business stakeholders to gather information on upcoming IT deployments and strategically guide communications with internal and external stakeholders
Works with IT as a liaison to coordinate web-based projects, resolve system or access issues for the Communications office
Implements the use of video and social media reels on the Internet/intranet to communicate with customers and other stakeholders
Identifies and evaluates issues and advises management on appropriate style to communicate issues on the web and social media
Manage Constant Contact subscription lists and e-mail templates for the Commission
Develop online forms for our website and Constant Contact for the organization and for external stakeholders
Monitors Google Analytics, Google Search Console, and Google Tag Manager to mitigate website issues and collect analytics for campaigns, analyze quarterly marketing reports
Develops UTM tags for social media for various business sections to track campaign success
Participates in weekly rotating on-call support for emergencies that require website updates/content management, such as water main breaks or Boil Water Advisories (BWAs). This position, when on-call, will provide 24×7×365 coverage, including weekends and holidays

Other Functions

Performs related duties as assigned
May be called upon to write, proof, and edit news releases and other written material to disseminate internally and externally

Work Environment And Physical Demands

Business casual office environment.

Required Knowledge, Skills, And Abilities

Thorough knowledge of website design principles and best practices for creating user-friendly and visually attractive web pages;
Thorough knowledge of Section 508 compliance and WCAG 2 guidelines about accessibility for websites.
Ability to utilize HTML5 and CSS3 or higher
Experience with enterprise content management and the use of content management systems (CMS)
Experience with web and graphic design software, such as Adobe Creative Cloud Suite (Acrobat, Dreamweaver, Illustrator and Photoshop);
Experience with creating accessible files for websites through Adobe and Microsoft products
Familiarity with other tools such as IBM Web Content Management (WCM), or other similar content management tools
Familiarity with administration of Constant Contact or other email subscription tools for email subscription management, training new users and developing branded templates
Familiarity with MediaTile or other visual signage software tools for updating visual signage across the commission as backup support
Basic familiarity with audio and video editing software for special projects to support the video producer in Communications
Knowledge of JotForm or other form creation tools to manage existing forms and create new forms as needed, including how to create conditional formatting.
Knowledge of Google Analytics, Google Tag Manager and Google Search Console for leveraging analytics to create and understand/explain reports on recent campaigns.
Proficiency with computers, especially writing programs, such as Microsoft Teams, Google Docs, and Microsoft Word, Excel, Outlook, and PowerPointA keen eye for details
Proven record of excellent writing demonstrated in a professional portfolio
Impeccable grasp of the English language
Ability to work independently with little or no daily supervision
Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
Ability to work on multiple projects with different objectives concurrently including good time management skills, including prioritizing, scheduling, and adapting as necessary
Ability to utilize HTML5 and CSS3 or higher
Thorough knowledge of public relations and media relations principles, crisis communications, and writing techniques and style for use by the media
Excellent written and verbal communication skills with the ability to take sometimes difficult material and present it in a manner readily understood by the audience
Ability to cultivate and maintain positive relationships with employees and other stakeholders
Experience with PowerPoint and understanding its use with WSSC Water’s branded templates

Minimum Education, Experience Requirements

Bachelor’s degree in English, marketing, public relations, journalism, or related discipline
5+ years experience in public relations, media, or related discipline
3+ years of experience in managing content and production for corporate websites

High school diploma (or equivalent)
9+ years of increasingly responsible experience in public relations, media, or related discipline
3+ years of experience in managing content and production for corporate websites

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