Locally owned Agricultural Equipment manufacturer is now interviewing for a Marketing Strategy Director. Our products have national and international reach and will provide someone with the right experience to help communicate our story and provide support to our sales team as we continue on our rapid growth.
Responsibilities:
- Develop and implement performance marketing strategies to drive customer acquisition and revenue growth
- Manage and optimize digital advertising campaigns across various platforms, including Google Ads, social media, and display networks
- Conduct market research to identify trends, customer preferences, and competitive landscape
- Collaborate with cross-functional teams to create impactful marketing campaigns and promotions
- Create compelling copy for marketing materials, including website content, email campaigns, and social media posts
- Monitor and analyze campaign performance metrics to track ROI and make data-driven decisions
- Manage the marketing budget and allocate resources effectively
- Stay up-to-date with industry trends and best practices in e-commerce marketing
Experience:
- Proven experience in performance marketing and driving results in an e-commerce environment
- Experience with Brand Marketing Strategies on a national and/or global scale.
-Strong copywriting skills with the ability to craft engaging and persuasive content
- Proficiency in Google Ads, Google Analytics, and other digital advertising platforms
- Knowledge of HTML5 and experience with email marketing platforms
- Experience in conducting market research and competitor analysis
- Familiarity with budgeting and financial management principles
- Understanding of print advertising and its role in integrated marketing campaigns
We offer competitive compensation packages, including benefits such as health insurance, paid time off, holiday pay, dental and vision insurance, and 401(k) plan with a company match. Join our dynamic team and make a significant impact on our company's growth!
Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, duties, skills, or qualifications required.
Job Type: Full-time
Pay: $90,000.00 - $110,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Marketing: 3 years (Preferred)
Ability to Commute:
- Byhalia, MS 38611 (Preferred)
Ability to Relocate:
- Byhalia, MS 38611: Relocate before starting work (Preferred)
Work Location: In person