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Marketing Coordinator

Cake For Dinner • Full-time • Atlanta Metropolitan Area, US • 1w ago

Job description

Marketing Coordinator

About the role

Marketing Coordinator | Cake For Dinner, LLC

This is a part-time, in-person position in Atlanta, Georgia

Cake for Dinner is an Atlanta-based, women-owned, and operated fashion label featuring styles designed for young women. Influenced by the seasonless styles of the South and the brand’s Atlanta roots, Cake for Dinner features a range of styles as multifaceted as the young women who wear them each day. Are you passionate about creating marketing and social content that empowers young women to be fearless and fashionable through positive messaging and engaging content every day?

We are a small but fast-growing company seeking a Coordinator to support the ideation and execution of social content, e-commerce channels, digital advertising, and events. As a new brand, we are seeking an individual with a creative drive and eagerness to work within the fashion industry. Someone who is not afraid to take on challenges and be innovative, with a strong work ethic. A great multitasker with strong organizational skills who can manage multiple projects simultaneously while ensuring brand consistency and effective communication.

Duties

Help drive the execution of successful marketing campaigns through excellence in content creation and brand storytelling.
Create content for organic and business social media channels, Meta, Email Marketing, e-commerce web, and advertising.
Conduct market research to identify trends, customer preferences, and competitive analysis to inform marketing strategies.
Tracking campaign performance, analyzing data, and making adjustments as needed to improve campaign performance results.
Create engaging copy for various marketing materials, including newsletters, blog posts, and social media content.
Manage and create a social media Calendar, execute daily posts, reels, and videos, and respond to direct messages.
Collaborate with the design team to plan for future and current collateral needs, including linesheets, marketing materials, and printed materials, utilizing Adobe Creative Suite or Figma.
Coordinate, plan, art direct, and oversee photoshoots
Provide weekly reports on growth and KPI and set monthly goals for future growth.
Manage and optimize performance marketing efforts to drive traffic and conversions on e-commerce platforms.
Utilize marketing automation tools to streamline campaigns and analyze performance metrics for continuous improvement.
Support the planning and execution of promotional events and product launches.
Monitor social media channels for engagement opportunities and respond to audience inquiries in a timely manner.
Build and maintain the marketing budget and manage these funds to ensure they are allocated effectively.

Skills

Proficiency in copywriting with a strong ability to create compelling content that resonates with target audiences.
Experience working with influencers, or LTK
Ability to create new ideas, be a forward thinker, and willing to learn with a growing company
Familiarity with Google Analytics and other digital marketing tools to track campaign performance effectively.
Experience in performance marketing strategies that drive measurable results.
Knowledge of e-commerce platforms and best practices for online sales optimization.
Strong understanding of social media marketing trends and strategies across various platforms.
Ability to analyze market data to inform strategic decisions and improve campaign effectiveness.
Highly creative and inventive with a good eye for detail
Shopify and ecommerce platforms: Shopify, Facebook Ads Manager, Instagram, Pinterest, Canva, Adobe Creative Suite, Gmail, Google Workspace
Experience with marketing automation software to enhance workflow efficiency and campaign management.

What we offer