As part of CME Corp’s marketing team, you will partner with the merchandisers, the web team, and business stakeholders to help craft a wide variety of content for the website, social media posts, blogs, press releases, sales support literature and e-mails. This individual will contribute towards enhancing our SEO, customer acquisition, and evolving our digital footprint.
Responsibilities:
- Write a wide range of engaging B2B content that positions CME Corp. as a though leader in the healthcare industry: web copy, case studies, infographics, blog posts, press releases, e-mail campaigns, social media posts, and more as needed.
- Own, create and optimize site content for search engines (SEO), and help build organic search traffic with SEO/AEO, such as on-page optimization, link building, and hyperlocal SEO. Perform keyword research, competitive analysis, and updated meta tags according to best practices.
- Own the social media channels, engage with the community followers, and create engaging posts to help drive brand awareness and lead generation.
- Administer Net Promoter Score surveys to customers and coordinate with the NPS vendor to schedule presentations of the collected data.
- Collaborate with different business teams to discuss/oversee/manage the creation, production and logistics of new and existing sales support collateral.
- Improve the customer experience on our website through content improvement, integration and lead capture.
- Create and manage the content calendar with various stakeholders. Coordinate across multiple teams to ensure content is executed on schedule.
What You Should Have:
- Bachelor’s degree in marketing, literature, communications, or another related field.
- 1+ years of digital copywriting, digital marketing or content marketing experience.
- The ability to learn new topics and write compelling B2B content about them (blogs, how-to’s, etc.).
- Experience using HubSpot or similar tools for social media management, content management and performance measurement.
- Experience or familiarity administering Net Promoter Score (NPS) surveys.
- Experience writing and executing B2B email campaigns, knowledge of SalesForce e-mail programs is a plus.
- Knowledge and understanding of SEO, including keyword research, meta-data, link building, and best practices.
- B2B social media fluency, native use and knowledge of LinkedIn, Facebook, X, and Instagram.
- Curiosity, attention to detail, collaboration, and the ability to efficiently multi-task.
What Would Be Great to Have:
- Experience using Magento, or similar platform and SalesForce CRM.
- Experience creating short form product/informational videos.
- An understanding of HTML & CSS.
Who You Are
- Demonstrate strong multitasking abilities. You are more comfortable pivoting between tasks rather than following a linear approach.
- Balances a creative mindset with analytical thinking, utilizing both the right and left brain effectively.
- Takes initiative developing original content, avoids clichéd language, and crafts content as a thought leader.
- Develops innovative ideas, showing proactive initiative rather than always waiting for direction.
- Prioritize work efficiency by managing personal distractions and aligning personal goals with company objectives.
- Possesses a natural sense of organization and prioritization.
- Confident communicating information that may be contrary to the wants of another team and/or firmly standing on/enforcing social media guidelines and due dates.
- Shows a commitment to understanding company values with an ownership mentality and integrating them into content creation.
Compensation and Benefits:
- Medical, Dental & Vision
- PTO- Vacation, Sick and 11 Paid Holidays
- Employer-Paid Life Insurance
- 401k Retirement Plan
- Employee Stock Ownership Plan
- Flexible Spending Account
- Voluntary Benefits – Critical Illness, Short & Long Term Disability, Accident, Life, Whole Life, and Pet insurance
- Tuition Reimbursement
- Referral Bonus Program
- Employee Assistance Program
About CME:
Dedicated to providing quality equipment, logistics, and services to healthcare. CME Corp is the premier source for equipment and turnkey logistics, delivery, and support for the healthcare community. The company helps healthcare facilities nationwide to seamlessly launch, renovate and expand. CME Corp is headquartered in Warwick, RI with branches in Anaheim, CA, and Long Island, NY and over 35+ service centers spanning the nation and offers an expanded product line of more than 2 million+ medical products from more than 2,000 manufacturers.
Veterans Encouraged to Apply! We support our military community and will work with and train you to take your first steps into a new career with us.
CME Corp. is an equal opportunity employer. We welcome applications from all backgrounds regardless of race, color, religion, sex, national origin, ancestry, age, marital status, sexual orientation, gender identity, veteran status, disability, or any other classification protected by law.
Job Type: Full-time
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Application Question(s):
- Are you willing to undergo a background check in accordance with local laws and regulations as a condition of employment?
Education:
Experience:
- digital copywriting/marketing: 2 years (Preferred)
- Content marketing: 2 years (Preferred)
- B2B social media: 2 years (Preferred)
Ability to Commute:
- Warwick, RI 02886 (Required)
Work Location: Hybrid remote in Warwick, RI 02886
