Job Summary:

The Freelance Writer, Paid Social & Paid Search is an experienced freelance writer with a strong background in creating high-performing content for paid social and paid search preferably in the luxury fashion industry. Reporting to the Director, Content & Copy on the marketing team, this role will be responsible for writing ad copy that drives results and aligns with brand messaging in a variety of digital marketing campaigns.

Responsibilities:

Write clear, concise, and compelling copy for seasonal, weekly and ad hoc paid social campaigns across all stages of the customer journey – awareness, consideration and conversion – with an emphasis on new customer acquisition.
Focus on writing copy that drives engagement, leads and conversion while reflecting brand voice and language of luxury.
Write copy for seasonal and ad hoc paid search campaigns optimized for SEO while upholding brand voice
Work closely with the digital content and paid marketing teams to understand campaign objectives and develop copy that aligns with strategies.
Support testing initiatives by writing multiple versions of copy to determine the most effective messaging.
Ensure that the copy aligns with Lafayette 148 brand identity and voice.

Desired Background:

Minimum Bachelor's degree, preferably in a related field
Proven experience as a freelance writer for paid social and paid search
Strong portfolio showcasing successful ad copywriting for paid social and paid search

Experience:

5+ years’ experience writing for the luxury industry required, fashion industry preferred but not required

Skills:

Ability to write persuasive and engaging copy within tight character limits for awareness, consideration, conversion
Excellent writing, editing, and proofreading skills with an eye for detail.
Familiarity with digital marketing concepts, especially paid media campaigns and conversion optimization.
Strong understanding of SEO principles and keyword optimization.
Ability to work independently and meet deadlines.

Freelance Contract Details:

Remote position, with availability to attend monthly meetings in Brooklyn HQ preferred
Workload will vary; heavy lift in preparation for the seasonal launch followed by weekly and/or monthly updates throughout the three-month seasonal rotations
Timeframe: indefinite

Pay Range:

The base pay for this position ranges from $60.00 - $100.00 per hour, depending on skills, experience, and location. This is a project-based contract, so the number of hours may fluctuate depending on the scope and duration of each project

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Freelance Writer, Paid Social & Paid Search

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