Job Overview
We are seeking a creative and results-driven Digital Marketing Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and managing NDRI’s digital marketing strategies that promote our products and services to advance MDRI’s mission. This role requires a strong understanding of various digital marketing channels, including web, SEO, content creation and maintaining NDRI’s social media presence across all digital channels. The successful candidate will work collaboratively with cross-functional teams to enhance our online presence and drive customer engagement.

Responsibilities

Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
Conduct thorough research to identify trends and insights that inform marketing strategies.
Create engaging content for various platforms, including blogs, social media, and email newsletters.
Optimize website content for SEO to improve search engine rankings and increase organic traffic.
· Create monthly editorial calendar for NDRI’s website and social media platforms in collaboration with all departments.
Utilize copywriting skills to craft compelling marketing messages that resonate with target audiences.
Analyze campaign performance metrics and make data-driven recommendations for improvement.
Collaborate with different departments to create visually appealing marketing materials.
Maintain content management systems to ensure all digital assets are up-to-date and accessible.

Qualifications

Bachelor Degree in Marketing, Communications and/or related field.
Three years minimum working experience in digital marketing or social media marketing.
Strong knowledge of SEO best practices and conversion optimization techniques.
Experience with Wordpress or similar website content management systems is required.
Highly skilled using website analytics tools to track and analyze website traffic, user behavior, and performance metrics to improve your online presence and user experience.
Proven experience with digital marketing campaigns including email marketing and corporate social media management.
Familiarity with Adobe Creative Suite tools is preferred.
Excellent copywriting skills with the ability to create engaging content tailored for different audiences.
Strong analytical skills with the ability to interpret data and make informed decisions.
Creative mindset with a passion for staying updated on industry trends and emerging technologies.

This is a full-time position working on-site three days a week (Monday, Tuesday & Thursday). NDRI’s hours of work are 8:30 AM to 5:00 PM, Monday through Friday

Join us in shaping the future of our digital marketing efforts while contributing to a collaborative team environment!

Job Type: Full-time

Pay: $65,000.00 per year

Benefits:

401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Parental leave
Retirement plan
Vision insurance

Schedule:

8 hour shift
Monday to Friday

Education:

Bachelor's (Required)

Experience:

Content management systems: 3 years (Required)
Google Analytics: 3 years (Required)
SEO tools: 3 years (Required)

Ability to Commute:

Philadelphia, PA 19102 (Required)

Work Location: Hybrid remote in Philadelphia, PA 19102

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Digital Marketing Specialist

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