About Us

We’re a rapidly growing chiropractic company operating multiple clinics across the Bay Area of California. Our mission is to restore lives by addressing the root cause of pain and dysfunction — not masking symptoms. We’re looking for a Content Strategist & Creator who can help us scale our message across digital platforms and drive real patient bookings.

This role requires someone who can think like a strategist, write like a copywriter, and execute like a creator. If you understand how content ties into funnels, lead gen, and retention — and you can write, strategize, and edit — this role was built for you.

What You’ll Be Doing

Strategy & Planning

Design weekly content calendars tied to booking, lead generation, or patient retention goals
Align content with existing funnels
Coordinate posting schedule across IG, YouTube Shorts, and Facebook

Content Creation

Script and produce short-form videos (Reels, Shorts, Stories)
Edit using CapCut, Descript, or similar tools (punchy captions, B-roll, transitions)
Write compelling captions, hooks, and CTAs that drive action
Repurpose testimonials, x-rays, and care plans into scroll-stopping content

Optimization & Iteration

Monitor performance (engagement, bookings, quiz traffic)
Suggest new hook angles or CTAs based on data
Collaborate with our team as needed for scaling

Who You Are

You’ve created short-form video content that drove real conversions
You think strategically and care about outcomes, not just aesthetics
You write clean, persuasive copy that makes people feel seen and take action
You understand funnels and can support quiz flows, follow-ups, or lead magnets
You take initiative, solve problems, and move fast without sacrificing quality

Bonus Skills (Helpful but Not Required)

Writing email nurture or follow-up sequences
Testing ad hooks and content for Meta or YouTube (not managing spend)
Giving input on landing page copy and thank-you flows
Familiarity with healthcare, chiropractic, or wellness content

Job Type: Contract

Pay: $40.00 - $60.00 per hour

Expected hours: 15 – 20 per week

Benefits:

Dental insurance
Health insurance
Vision insurance

Schedule:

Choose your own hours

Application Question(s):

What’s your best example of content you created that was used both organically and in paid ads? How did you adapt it across channels?
In a 2-minute Loom, break down how you edited one short-form video you made. Tell us what the raw video was, what editing choices you made (cuts, captions, B-roll), and how you structured it for scroll-stopping retention and CTA impact.

Work Location: Remote

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Content Strategist

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