At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection.

Job Description

We’re looking for a versatile copywriter with experience in both highly regulated industries, such as health or pharma, as well as more conceptual creative advertising.

An ideal candidate can take projects and run with them, has a knack for distilling complex info into understandable and engaging messaging, can strike the right balance between technical and creative thinking and is comfortable working with leaders at all levels.

The copywriter role is part of the Creative team and supports Marketing Innovation & Corporate Brand (MICB) . We are a hands-on group of creative practitioners across all brand touch points, who see every interaction with consumers as an opportunity to build and strengthen relationships with them. We are tireless brand champions and consumer advocates who set the standards of excellence for communication and design at Allstate. We are the writers, designers, art directors, and producers who activate our vision, voice, and story in ways that provide consumers with meaningful experiences, content, and communications.

Focus areas

Health and insurance

Write and update collateral, such as websites, brochures, flyers, and email campaigns for insurance agents and other stakeholders
Translate technical, highly regulated product information into clear, accurate copy
Work with technical briefs, proactively seeking clarity from stakeholders
Apply product knowledge to ensure copy meets compliance and legal standards
Collaborate with project managers using existing tools and workflows

Creative content

Contribute to brand campaigns, digital content, social media
Collaborate with designers and other writers on multi-channel creative work
Bring fresh concepts, voice, and ideas to a variety of audiences and platforms
Help shape narratives that connect emotionally while meeting business goals

Qualifications

Experience

2–5 years of experience in copywriting, preferably in regulated industries (health, pharma, finance, insurance) and creative marketing
Ability to adapt tone and style for different audiences
Comfortable working with limited direction and creative oversight
Strong research and problem-solving skills
Experience with individual health insurance (i.e., Medicare Supplement, short-term medical, other health riders) a plus
Organized, detail-oriented, and able to manage shifting priorities

Summary

A role that blends precision with creativity
Opportunity to work in an in-house agency setting while expanding your portfolio
Supportive team environment with room to learn, experiment, and grow

Skills

Creative Marketing, Creative Thinking, Creativity, Professional Copywriting

Compensation

Compensation offered for this role is $62,800.00 - 114,175.00 annually and is based on experience and qualifications.

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

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To view the “EEO is the Law” poster click “here”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click “here”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

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Copywriter

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