We are seeking a dynamic and experienced Social Media and Content Creator to lead our short-form video and social storytelling during True Classic’s next phase of growth. This role will drive impact across our global, omnichannel business and requires a strategic creative who thrives in fast-paced, trend-driven environments.

We’re looking for a social-savvy content genius to take the reins on our TikTok, Reels, and IG strategy. Someone who gets the For You Page, knows their lighting angles, and can turn vibes into views. This is part strategist, part videographer, part trend-hacker. If you’re funny, fast, and can make content people want to send to their group chat — let’s talk.

This role is based at our HQ in Calabasas, CA and requires in-office presence.

All roles at True Classic are global and omnichannel, driving accountability across product categories, regions, and sales/marketing channels.

Areas of Accountability

Own and execute our social content strategy across TikTok, Instagram Reels, and emerging platform
Plan, shoot, edit, and publish high-performing short-form videos in both UGC and in-house formats
Create reactive, trend-driven content that feels native to each platform
Build and manage a social content calendar that blends product features, pop culture, and brand storytelling
Collaborate cross-functionally with marketing, product, and growth teams to support launches and brand campaigns
Act as an on-screen talent or voice of the brand when appropriate
Monitor content performance and adjust strategies based on data and insights

Qualifications

Bachelor’s degree in Marketing, Communications, Digital Media, or related field preferred.
1–3 years of experience managing or creating content for a social-first brand, or equivalent personal portfolio.
Proven success in building engagement and reach through short-form content across TikTok, Instagram, and other platforms.
Strong instincts for editing, pacing, and trend relevance.
Proficiency with mobile video capture, editing tools (CapCut, InShot, Adobe Creative Suite, etc.), and social scheduling platforms.
Ability to thrive in a dynamic, entrepreneurial environment.

Skills and Competencies

Deep understanding of Gen Z humor, internet culture, and emerging trends
Ability to concept, produce, and publish content end-to-end — fast
Creative, collaborative, and highly adaptive to feedback and real-time shifts
Passion for fashion, men's lifestyle, and eCommerce (bonus)
Clear, compelling written and visual communication

Compensation And Benefits

Salary Range: $70,000–$85,000 (dependent on experience)
Unlimited PTO and sick time
Company-paid medical, dental, and vision insurance
- 100% employee premium coverage
- 65% dependent premium coverage
401(k) plan with 3% company match
Monthly home office stipend
Annual True Classic merchandise allowance
Free Employee Assistance Program (EAP)

True Classic is proud to be an equal opportunity employer. We celebrate and support differences in race, religion, color, national origin, gender, sexual orientation, gender identity, age, veteran status, and abilities. If you need assistance or accommodation due to a disability, please contact Human Resources.

True Classic

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