Symplicity is seeking a talented and strategic Senior Content Marketing Manager to lead content development and thought leadership initiatives across multiple markets. The ideal candidate will excel in crafting high-level communication, writing content across various mediums, ensuring consistent messaging across brand touchpoints, developing internal processes, and collaborating with international channel partners. Additionally, the Senior Content Marketing Manager will mentor junior team members and drive content strategies that enhance Symplicity’s position as a leader in higher education solutions.
Key Responsibilities:
Content Creation & Strategy:
- Lead the development and execution of content strategies, including case studies, testimonials, blog posts, webinars, and video collateral.
- Oversee the writing, editing, and management of blog content for core markets (North America, UK, Australia).
- Drive thought leadership webinars featuring clients and external partners to promote Symplicity as a trusted leader in higher education.
- Collaborate with stakeholders to ensure all content aligns with Symplicity’s brand voice and business objectives.
Client Relations & Marketing Collateral:
- Develop strategic, client-facing materials that communicate Symplicity’s value proposition, new features, and success stories.
- Manage relationships with clients to source case studies, testimonials, and success stories that highlight Symplicity’s impact.
- Work closely with Client Success teams to craft messaging and outreach campaigns for clients across all stages of engagement.
Video & Multimedia Management:
- Manage the creation of video content, including scheduling shoots, writing scripts, liaising with clients, and working with freelance videographers and photographers.
Collaboration & Cross-Functional Teamwork:
- Partner with global marketing managers to repurpose content for regional needs and ensure consistency in messaging.
- Collaborate with the Senior Events Manager on key conferences, from proposal submissions to on-site support.
- Work with the Social Media Manager to create engaging social media content from existing and industry news.
- Coordinate with Sales, Product, and Client Success teams to support large-scale projects and initiatives.
Media Relations & Industry Positioning:
- Build and maintain media relationships to promote Symplicity’s industry positioning through press releases and other media outreach.
- Pitch stories to journalists and industry media outlets across all markets, ensuring coverage of Symplicity’s innovations and success in higher education.
Qualifications:
- Proven experience in content marketing, preferably within the higher education or tech industry.
- Strong writing, editing, and communication skills.
- Experience creating thought leadership content and managing client-facing marketing materials.
- Ability to work independently and collaborate with cross-functional teams.
- Strong project management skills with the ability to manage multiple initiatives simultaneously.
- Experience with media relations and building relationships with journalists is a plus.
- Familiarity with video content production and social media strategies.
About Symplicity:
Symplicity is the market leader in employability solutions, helping companies find talent, bridging the skills gap in higher education, and empowering recent college graduates to launch successful careers. Our comprehensive suite of products serves over 30 million students worldwide, supporting the full student lifecycle—from admissions to alumni engagement.
We are an equal opportunity employer, committed to diversity and inclusion.
