Where A-Players Thrive.
We’re an employee-owned, vertically-integrated builder of some of America’s most popular health & wellness brands. With over 1,200 team members dedicated to improving the lives of people and their pets, we create best-in-class products that bring health and happiness. Our creative content educates the world on making smarter health choices, while the brands we own generate over $1 billion of revenue annually.
We’re Looking For An: eCommerce Optimization Specialist to be responsible for ideating, testing, and driving performance of our main “branded” websites through A/B testing and personalization. You will also play a pivotal role in optimizing our eCommerce operations, enhancing efficiency, website usability, maximizing conversion rate, and overseeing improvements across various aspects of our websites that drive customer engagement.
Location: Remote
What You’ll Be Doing:
- Become an expert on our branded websites including conversion metrics, customer behavior, and engagement
- Help develop, implement and maintain an A/B testing strategy for our branded websites that leverages data and insights to improve customer experience and conversion rate
- Increase revenue generated on branded websites by increasing customer engagement, cart sizes/AOV, frequency of purchases, account creation, and subscription-opt-in
- Work closely with development, brand managers, and design teams to maintain an efficient pipeline of ideas that stay congruent with brand messaging, strategy, and goals
- Continually look for ways to improve branded site experience, including but not limited to the customer account portal, subscription management, and PDP/PLP optimizations
- Partner with UX to assess and enhance website performance, including site speed, user experience, navigation, etc to optimize customer experience
- Create monthly and quarterly reports based on test results and other ongoing initiatives
Preferred Qualifications (Note: These are preferred and not required. We strongly encourage you to apply even if you don’t tick ALL of these boxes.):
- Proficiency in eCommerce platforms, analytics tools, and related technologies
- Strong understanding of website content management systems, including Salesforce and WordPress
- Drive A/B testing strategy with an understanding of statistical significance
- Data-driven and results-minded
- Work efficiently within a fast-paced, results-driven environment
- Ability to independently organize and implement several multi-step projects at once
- Basic HTML/CCS proficiency a plus
- Creative thinking, excellent organization skills and high attention to detail
- Ability to build strong relationships with proactive follow-up
- Must have a robust willingness to learn, support, and actively participate in the growth of the business
- 2 years managing and optimizing an ecommerce website (coding experience not required)
- 2 years using A/B and multivariate testing methodology
- 3-5 years experience preferred
- Experience working in Salesforce, Interaction Studio, or Evergage preferred
- Experience working with Customer Data Platforms (CDPs) preferred
- Bachelor’s Degree, preferably in marketing, Business, or related field
Golden Perks & Benefits:
- Health and Happiness: Enjoy 100% employer-paid medical, dental, and vision insurance. Get 75% premium coverage for dependents.
- Become an Owner: Join our Employee Stock Ownership Plan and be a part owner of Golden Hippo.
- Boost Your Savings: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
- Stand Out, Get Rewarded: Excel and be recognized through our KPI Bonus, Win of the Week, Spot Bonus, and Shoutouts Program.
- Flexibility at Your Fingertips: Work on your terms with flexible arrangements for most positions.
- Skyrocket Your Career: Unleash your potential with unlimited room for professional growth.
- Thrilling Events Await: Exciting virtual and in-person events that redefine fun.
The anticipated salary range for this position is up to $89,400, plus annual & monthly KPI bonus potential.
Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location.
#LI-Remote
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